#1azerion Becoming the go-to-partner for advertisers in the digital environment easy-to-use competitively priced | brand-safe#2Strategy deep dive Agenda 01 Market overview and Azerion business model 02 Unique value proposition to advertisers 03 Developing content and engaging audiences 04 Growth and M&A case studies 05 Financial performance 06 Q3 2022 results highlights azerion t 2#3Strategy deep dive Q3 2022 results announcement 01 Market overview and Azerion business model azerion C#4Strategy deep dive - Introduction Digital advertising is growing fast, as audiences move to digital $ 2.5bn 10 years ago azerion ::: 5bn Today # Internet users 14% $800bn '22-'26 CAGR 2026 Market size¹ Digital advertising Sourced from ResearchAndMarkets and "Datareportal - Digital 2022: Global overview report"; (1) 2026 digital advertising and marketing market size 6#5Strategy deep dive - Introduction Fragmented digital advertising landscape creates inefficiencies Advertiser SOUL Brands looking to place ads effectively azerion Spends $ Agency Create Buy ads media MERKLE MDCXPartners ROSETTA. AT&T M MEDIASMITH WebVisible crainer-kredi * LBi IPG OmnicomGroup User data PUBLICIS GROUIRE dentsu suecose simplified camelot AKQA ¡Crossing HAVAS Fraud detection: Demand-side platform Facilitate digital inventory purchases amazonadvertising MediaMath acuity BEESWAX<=> mbuy Simplifi choozle DIGILANT PubMatic TURN EfficientFrontier invitemedia® VIANT. adform theTradeDesk Chango getintent dataxu TRL/SHIFT ADTHEORENT sitescout BRANDSCREEN Google Viewability tracking Ad networks Ad servers ad tech Livelntent kevel OpenX DoubleClick Oadgear trueffect ZEDO geradform Match Ad exchange Openx ⓇHYTHMONE PLYmedia smartyads Magnite ADECN PULSEPOINT gum YAHOO! Index ZENOVIA Exchange Ad services and optimisation Data platform Marketing bizo ADMAN LOTAME Demde eyeota: PEER39 Ramp Quantcast: exelate datantcs Jovian: SIGNAL grapeshot bombora Brand safety tracking Supply-side platform Facilitate digital inventory sale PubMatic Magnite Admeld sonobi ReviNet 5 sharethrough Business intelligence software. LIFTONA AdSuite Altitude Openx Identity management Receives $ Publisher SOUL Create online content & place digital ad LO 5#6Strategy deep dive - Introduction Our integrated model optimises the advertising value chain a Advertiser SOUL Agency Sales Demand-side platform Ad networks Supporting advertisers to reach audiences in a simple, cost-effective and brand-safe way azerion Ad services and optimisation Supply-side platform Proprietary technology platform Publisher azerion owned publishers Exclusive publishers Contracted publishers Supporting publishers to maximise revenue and user engagement 6#7Strategy deep dive - Introduction Our integrated model optimises the advertising value chain a Advertiser SOUL Agency Autom. auction sales M Direct sales Demand-side platform Digital ad buying platform and formats Ad networks Supporting advertisers to reach audiences in a simple, cost-effective and brand-safe way azerion Advertising auction platform Publisher monetisation Ad services and optimisation Supply-side platform Publisher azerion owned publishers Exclusive publishers Contracted publishers Supporting publishers to maximise revenue and user engagement 7#8Strategy deep dive - Introduction The Azerion mission We help brands improve the way they engage with audiences We entertain audiences azerion Advertisers Digital publishers Consumers Non-game Content Azerion proprietary content Game ⒸH Game creators Our mission is to be the go-to-partner for advertisers for an easy- to-use, competitively priced and brand-safe digital environment II 8#9Strategy deep dive - Introduction Our scalable platform provides access to a global, diverse and engaged audience, connecting publishers and game creators to advertisers 1.2k+ Employees HQ Amsterdam 28 offices in 24 countries azerion Consumers 500m+ Unique monthly active users 20k+ Game titles Customers Advertisers 400k+ Advertisers¹ 9bn+ Digital ads sold per month² Digital publishers 300k+ Contracted publisher websites¹ 10k+ Exclusive publisher websites Partners Game creators >1k Game creators¹ >250 Average new casual games per month Data as of September 2022. (1) Developers of casual game for which Azerion distributes and monetizes content. (2) Average number of paid impressions served per month. 9#10Strategy deep dive - Introduction Building on solid track record of outperforming market growth Strong and resilient growth ... 127 2018 azerion Adj. EBITDA (EURm) 173 2019 Revenue (EURm) 195 2020 27 308 2021 47 450 + 2022 50+ 2018 revenue based on Dutch GAAP, not fully comparable. 2019 and 2020 audited IFRS figures ...pulling five levers to grow faster than the market 味 11% Continued integration of past acquisitions driving synergies and efficiencies Increase volume of direct sales Increase volume of publisher monetization services Continuously developing new features and innovating with our technology Grow average revenue per user in our Premium Games 10#11Strategy deep dive Q3 2022 results announcement 02 Unique value proposition to advertisers azerion C#12Strategy deep dive - Our value proposition to advertisers Our value proposition to advertisers dentsu RENAULT group™ Coca-Cola IPG azerion havas PUBLICIS GROUPE a OmnicomGroup manageo DISNEY les fruits et légumes frais Interiel Crown Commercial Service M Government of the Netherlands We offer digital advertising results as a single service. We provide globally scaled audiences to advertisers in an easy and affordable way and in a safe, highly engaging, fun and quality content environment. We have local teams and expertise to help advertisers find and execute creative ways to really make an impact through advertising. 12#13Strategy deep dive - Our value proposition to advertisers One service, five core elements of value for our clients ē CONTENT a safe, curated, engaging and high-quality content environment 300k+ trusted publishing partners, 20k+ games When people are in a positive, highly engaging environment, they respond better and more positively to advertising azerion REACH bring competitively priced audiences at a global scale, >500m unique users a month Without enough of the right people at the right time in the right place, advertising cannot work 000 TECHNOLOGY efficient and easy to use technology 1bn auctions an hour Technology allows clients to access our platform and execute their strategies everywhere CREATIVE AD FORMATS Display, video, high- impact, mobile, in-app, DOOH, audio, in-game, hyperlocal Up to 20x more engaging formats¹ The message and the format need to impact people in a way that makes them interested and remember the ad Data as of September 2022. (1) User engagement on Azerion's proprietary ad formats according to independent survey commissioned by Azerion. PEOPLE local expert teams that help our clients achieve the results they need 24 markets, >1200 employees Digital advertising can be complicated and people that take ownership of its success are crucial 13#14Strategy deep dive - Our value proposition to advertisers There are specialists in our industry, focusing on a particular vertical Specializing in a single area, companies can maximize their added value on a particular product or service, but they can never take ownership of an advertisers' overall success Integrating all the elements of the digital advertising stack can be costly not only because of the cost of the components but also because of the internal teams and operations needed to run the environment ē CONTENT Tung azerion Playtika The Guardian REACH LiveRamp LOTAME Indicative examples only, not intended to be exhaustive 00-0 TECHNOLOGY theTradeDesk Magnite digital turbine PubMatic CREATIVE AD FORMATS w weborama PEOPLE INCUBETA dq8a WebAds the publishers network ARC 14#15Strategy deep dive - Our value proposition to advertisers Azerion wraps all five in one offer Offering an integrated solution brings advertisers more value but we don't see companies taking the vertical integration as far as Azerion. azerion CONTENT Tung The Guardian Pinterest Playtika Quantcast REACH Specialized format integrators run a 3rd party ad network on a single format LiveRamp Google LOTAME twitter Indicative examples only, not intended to be exhaustive TECHNOLOGY theTradeDesk digital turbine Magnite Pub Matic facebook is ironSource A APP LOVIN azerion smartclip CREATIVE AD FORMATS w weborama PEOPLE Teads INCUBETA dosa WebAds the publishers network Highly scaled social platforms lack creative ad formats and local support 15#16Strategy deep dive - Our value proposition to advertisers One service, five core elements of value for our clients We are constantly growing our existing business and products and adding new capabilities through acquisitions and partnerships ē mallong CONTENT a safe, curated, engaging and high-quality content environment azerion POKER HABBO REACH bring competitively priced audiences at a global scale theguardian skyscanner The Weather Channel italiaonline BEARET TECHNOLOGY efficient and easy to use technology PubGalaxy takerate HEADERLIFT improve digital azerion : CREATIVE AD FORMATS Display, video, high- impact, mobile, in-app, DOOH, audio, in-game, hyperlocal IN SKIN Indicative examples only, not intended to be exhaustive. Acquisition of Targetspot/Radionomy expected to be completed by the end of 2022 sublime ADPLAY targetspot PEOPLE local expert teams that help our clients achieve the results they need himedia M MEDIA AD HHybrid Theory ÚX 16#17Strategy deep dive - Our value proposition to advertisers We reach over 500m monthly active users with brand-safe content REACH Without enough of the right people at the right time in the right place, advertising cannot work azerion Non-game content The Telegraph theguardian HELLO! Chicago Tribune H HEARST STYLIST flickr motorsport NETWORK MAGAZINE BAUER The Weather Channel ebay VICE italiaonline MEDIA GROUP Skyscanner >400m monthly active users ASSASSIN FREERUNNERS Game content HOTEL HIDEAWAY GOVERNOR POKER3 BU BLE SHOOTER PRO makaong HABBO >100m monthly active users E-commerce voidu GENBA DIGITAL 17#18Strategy deep dive - Our value proposition to advertisers Our value proposition to digital publishers REACH Without enough of the right people at the right time in the right place, advertising cannot work azerion Non-game content The Telegraph theguardian HELLO! Chicago Tribune H HEARST STYLIST flickr motorsport NETWORK italiaonline MAGAZINE BAUER The Weather Channel ebay VICE MEDIA GROUP Skyscanner >400m monthly active users Maximize ad revenue We help publishers grow by giving them access to premium advertisers worldwide, future-proof ad technology and revenue optimization tools Technology | Advertising Sales | Programmatic demand Expand engagement We help publishers supercharge user engagement and boost their earnings by creating additional ad space and attention-grabbing ad formats Content | Ad Formats | Creativity Simplify & nurture growth Experienced, localized support and personalized services by a team of experts come together to overcome any challenges they may face Operations | Financial services | Local support 18#19Strategy deep dive - Our value proposition to advertisers Efficient and easy to use technology We own all the components needed to successfully run digital advertising campaigns and our open platform allows easy integration with external validation, data and inventory providers. 000 TECHNOLOGY Technology allows clients to access our platform and execute their strategies everywhere azerion DSP (Demand Side Platform) Google DV360 a Mediamath SSP (Supply Side Platform) Google Adx Pubmatic Universal Buying Interface (Meta-DSP) Xandr Advertisers & Agencies Xandr Marketplace Delta Projects Hybrid Theory - Data audiences a Advertising Auction Platform (Improve Digital) Publisher monetisation services Infinia Q₂ Targetspot Websites & Apps Contracted publishers Exclusive publishers Owned portals Consumers 19#20Strategy deep dive - Our value proposition to advertisers Vertical integration maximizes efficiency for all parties 000 TECHNOLOGY Technology allows clients to access our platform and execute their strategies everywhere azerion Illustrative allocation of highly intermediated ad spend vs. Azerion's model Traditional ad spend value chain Azerion places ad on 3rd party content Each intermediary takes out -5-10%¹ DSP SSP User data Fraud detection Viewability tracking Brand safety tracking Business intelligence software Ad serving Dynamic Creative Identity management Digital publishers receive... Fragmented, complex market (1) Management estimates. azerion More efficient, retaining value and sharing it with our clients Digital publishers can receive larger share We act as an efficient one-stop shop Azerion places ad on own content Buying efficiency for advertisers/agencies azerion More revenues in our ecosystem Optimized for advertisers, publishers and Azerion 20#21Strategy deep dive - Our value proposition to advertisers High-impact, creative advertising formats CREATIVE AD FORMATS The message and the format need to impact people in a way that makes them interested and remember the ad azerion 7 HAVAL JOLION SMART MOVE BOLTO WITH CONT From fa to flan Nando Make it PER PER Page scroll Premium Fuels Shell V-Power FRERE & C VOICE 9:41 AM voice.fi 100% KOTI Oletko sinäkin käyttänyt suodatinpussia väärin koko ikäsi? Katso oikeaoppinen tapa MICH Löydätkö sinä -kirjaimen Kokeile nokkelaa testiä, joka kerton keskittymiskyvystäsi Ad swipe Discover the science of efficiency Premium Desktop Skin X SWIPE PLAY NOW TACK MONITOD BULL Paramount+ PLAY to collect up to 10cpl OFF Video Desktop Skin Specsavers Our latest TV ad delivers. But can you? Collect 10 packages Swipe left to play! Premium Mobile Skin 23#22Strategy deep dive - Our value proposition to advertisers Local expert teams that help get the results advertisers need PEOPLE Digital advertising can be complicated and people that take ownership of its success are crucial azerion ★ Amsterdam HQ Regional offices 22#23Strategy deep dive Q3 2022 results announcement 03 Developing content and engaging audiences azerion C#24Strategy deep dive - Developing content and engaging audiences Our audiences seek engaging content DIGITAL Device agnostic - Desktop - Mobile Platform agnostic - Web - App azerion Seem PREN ENTERTAINING Engaging Fun Gamified QUALITY Fast and reliable technology Safe Trust FREE Free to use Freemium FX 24#25Strategy deep dive - Developing content and engaging audiences Our highly diversified and engaging free to play game content Thousands of Casual Games monetized through advertisement makaong See The Original BUBBLE SHOUTER azerion PRO DON ΚΟΡΡΕΝ ΚΝΑΡΕΝ A IMBER HAN MahJangy Candy BALLS RACE Partnership with 1k+ game creators adding >250 Average new casual games per month 20k+ Game titles Data as of September 2022 Average 18 min/day Spent by consumers playing our Casual Games (mobile) 4.8k+ Game portals Nine Premium Games monetized through in-game purchase Social Card Games POKERWORLD * Average 80 min/day Spent by consumers playing our Premium Games Metaverse HABBO smest >100m Premium and Casual Game audiences HOTEL HIDEAWAY Wooz world 00 HE EAST COAST COVERNOR POKER3 Owned and operated content, with proprietary technology and data MONOPOLY Poker 15,000 GOVERNOP POKOR SPELVINIWI Jackpot 25#26Strategy deep dive - Developing content and engaging audiences Innovating in the Metaverse and digital collectibles Frontrunners in the Metaverse • 4 metaverse communities with millions of users • Partnership with advertisers for in-game branding and sale of virtual items Hotel Hideaway opens a virtual Love Island villa with ITV Studios, with 3m visits and avg time spent of 52 min per visitor in the first 30 days love island azerion love HOTEL Innovating with digital collectibles • Solid expertise in developing, distributing and monetizing NFTS • Use of NFTs to create playable digital collectibles and enhance user game play experience in Azerion's metaverse Expanding into Web3.0, unlocking collaborations with Metakey, Metaverse HQ, CyberKongz, Coolcats OpenSea Created by SulakeOy Habbo Avatars 11.6K items 0.115 floor price: 1 4.5K owners III 46.1K volume traded Emerging opportunities • Azerion as a trusted partner of key brands that want to expand into metaverse and digital collectibles • Potential cross-selling opportunities within Azerion's platform > GCDS simplex by nuvei Goobit Group Authic Labs BLACKBEARⓇ 26#27Strategy deep dive - Developing content and engaging audiences GameDistribution offers unparalleled value proposition to the whole spectrum of game creators on the web From small game studios... Hassle-free distribution and monetisation 100m+ users 4.8k+ portals 400k+ advertisers Azerion's integrated advertising technology Licensed brands azerion miffy MGA ENTERTAINMENT Competitive and flexible model Revenue share model Device agnostic Platform agnostic SMURFS Kitty SMILEY Hell Data as of September 2022 人 ATARI ... to large AAA game developers Convert successful AAA titles into free to play GameDistriution's expertise in building engaging free to play casual games GameDistribution leading position for distribution and monetization on the web Exclusive Titles GAMELOFT Microsoft Studios Unlock new revenue streams Access to new audiences with free to play casual titles Unlock new revenue streams with digital advertising UBISOFT Voodoo Gismart TapNation SOFTGAMES 27#28Strategy deep dive - Developing content and engaging audiences Operating the whole supply chain with E-Commerce Digital content seller and aggregator One of the largest AAA games catalogues 300+ retail partners GENBA DIGITAL Nintendo azerion 100+ game creators "Bethesda 505 GAMES Data as of September 2022 voidu AAA and PC games store 5,200+ gaming titles across a wide range of genres 10m+ game keys sold per year across 200+ countries CAPCOM BANDAI NAMCO Ex © UBISOFT voidu Search for po gomes, software, gift cards and more SPECIAL OFFERS STEAN ALL PC GAMES MANAGER Get ahead of the grid by pre-ordering now to receive five days early access and a 10% discount €-54-99 € 49.49 PRE-ORDER NOW SEGA PRE-ORDER -10% CONSOLE GAMING GIFT CARDS BLOG Q Login Excellent 4.0 out of 5 Trustpilot FI MANAGER 2022 WARHAMMER 40.000 CHAOS GATE DAEMONHUNTERS STELLARIS OVERLORD HOUSE FLIPPER PATHFINDER WRATH OF THE RIGHTEOUS Increasing user engagement and monetization 28#29Strategy deep dive - Developing content and engaging audiences Extended value proposition to advertisers - a global entertainment and media partner ADVERTISING GAME DISTRIBUTION azerion METAVERSE DIGITAL COLLECTIBLES Azerion's unique value proposition to advertisers Reach new audiences with free-to-play casual games Boost brand awareness Unlock new revenue streams 29