#1carta Carta investor pitch#2The problem PS-3 w Billy Johnson Billy Johnson, President IMIM Private $20K Billy Johnson Billy Johnson, Secretary 11:05 < YOGA YogaWorks $0.58 UP $0.0697 (13.66%) 10 1W TODAY'S VOLUME 28,505 0 1M 3M Q 1Y Buy Public $7 5Y 8 4p#3The solution Build the central registry of asset ownership ( Henry Mary Bob Bill Sam $100 $50 $200 $1000 $400 Shares Options Warrant Debt Membership Units#4How? Create a simple way for issuers to transfer securities online Issuer Ownership Owner#5We issue electronic shares, options, debt, and derivatives And track ownership, restrictions, and shareholder information ← → Number PB-8 180,000 Meetly Original heel v eShares This certifies that Jared Firestone is the stockholder of One Hundred Eighty Thousand (180,000) fully paid and non-assessable shares of Series B Preferred Stock, par value $ 0.0001, of Meetly, hereinafter designated the "Corporation", transferable on the books of the Corporation in person or by duly authorized attorney upon surrender of the certificate properly endorsed. This Certificate and the shares represented hereby, are issued and shall be held subject to all of the provisions of the Certificate of Incorporation and the bylaws of the Corporation, to all of which each holder, by acceptance hereof, assents, and agrees to be bound. A statement of the rights, preferences, privileges and restrictions granted to or imposed upon each class or series of shares of stock of the Corporation authorized to be issued and upon the holders thereof as established by the Certificate of Incorporation or by any certificate of amendment may be obtained by any stockholder upon request and without charge at the principal office of the Corporation. TRANSFER OF THE SHARES REPRESENTED BY THIS CERTIFICATE MAY BE RESTRICTED. SEE LEGENDS ON REVERSE SIDE. In Witness Whereof, the said Corporation has caused this Certificate to be signed by its duly authorized officers, effective as of September 13, 2014 Emily Wilson Emily Wilson, President Emily Wilson Emily Wilson, Secretary#6We automate their approval, and compliance Including new issues, transfers, and settlement Accept option grant Read and understand the terms below. The stock option (the "Stock Option Grant") is subject to all of the terms and conditions set forth in this Grant Summary and all of the documents attached hereto (the "Plan Documents"), all of which are incorporated herein in their entirety. By entering your full name below, your signature will be applied to the Plan Documents, as applicable, and you acknowledge receipt of, and understand and agree to, this Grant Summary and the Plan Documents. You further acknowledge that as of the date of the grant, this Grant Summary and the Plan Documents set forth the entire understanding between you and the Company regarding the Stock Option Grant and supersede all prior agreements, promises and/or representations on that subject. If there is any conflict between the provisions of this Grant Summary and those of the Plan Documents, the provisions of the Plan Documents will control. ✓ I have read and understand the Equity Incentive Plan. 2014 Equity Incentive Plan.pdf ✓ I have read and understand the Form of Option Agreement. Meetly Option Agreement.doc I have read and understand the Form of Exercise Agreement. Meetly Notice of Exercise.doc Sign here Tagg Palmer Sign as "Tagg Palmer" Accept option grant esting#7We track the cap table And all issuer liabilities Meetly Company Q Search cap table 27.45% Common ✓ Emily Wilson 7 certificates Securities ✓ Capitalization ✓ Stakeholders ✓ Common 15 certificates 40,000,000 authorized VESTING As of today, 06/23/2017 Include drafts ✓ CS-1 Issued Jan 31, 2013 CS-7 Issued Jan 02, 2014 EIP CS-9 Issued Apr 01, 2014 CS-11 Issued May 01, 2014 ISO exercise 6.17%... CS-12 Issued Sep 12, 2014 ISO exercise CS-17 Issued May 25, 2017 EIP View historical ✓ 18.17% Series A Preferred Compliance Tra 14.89% Series B Preferr... Outstanding 5,586,856 2,663,000 2,500,000 40,000 28,000 10,000 25,000 10,000#8We track the portfolio And all the owner's assets Mary Stuart's Portfolio Q Search Company Ⓒ > Read our Equity 101 posts to learn more about stock option basics. Learn more > IMIM IMIM ES-7 Option grants 2 grants 45,500 options available to exercise ES-12 Meetly Meetly OKERU Holdings Restricted stock units 3 RSUS Account ✓ Okeru Add filter ✓ Option grants > 3 grants 55,500 options available to exercise Date 01/31/2013 03/01/2014 Vesting start date 10/02/2012 Vesting start date 01/31/2013 07/04/2012 Shares 45,500 0.722% 45,500 0.722% 500 Exercised: 0 45,000 Exercised: 0 58,075 0.285% 575 0.003% 57,500 0.283% 800,000 69.565% Cost $0 $7,735 $85 Exercise: $0.17 $7,650 Exercise: $0.17 $0 $0 $15,415 $7,500#9Venture capital is our first network Fractional ownership industries have strong network effects E VC Options E VC Company E Stocks VC#10Our second network is Limited Partners Membership in funds is a larger and more valuable network effect LP LP E VC LP Options E LP VC Company E Company Stocks VC Warrants LP Company Membership Units LP Banks E LP#11Sell software and financial products into each node in the network Companies Venture Firms Limited Partners#12And keep going... As we drill deeper into the asset ownership graph we enter new categories of assets VC LPS PE All Private Companies I I Companies Transfer Agents Employee Equity I i Brokerages Real Estate Other Privately Held Assets#13So how are we doing?#14Carta at a glance Founded in 2012 $50M in ARR 7 Offices Palo Alto, San Francisco, Seattle, New York, Salt Lake City, Princeton, Rio de Janeiro ~700,000 shareholders on the platform 450 employees ~10,000 subscription customers.#151000000 Annual recurring revenue $60M $50M $40M $30M $20M $10M $M Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 Q4-18E#16Subscription customers 12K 10K 8K 6K 4K 2K OK Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 Q4 - 18E#17Payback period 14.3 Q1-17 11.5 Q2-17 12.1 Q3-17 CAC 21.1 11.4 18.2 illi Q4-17 Q1-18 Avg. New ARR Payback (months) Q2-18 21.1 19.4 Q3-18 Q4 - 18E Definitions: Customer Acquisition Cost (CAC) = Sales & Marketing spend (fully loaded) + Net implementation cost (fully loaded) by new subscription customer Average ARR = Annual Recurring Revenue (ARR) by new subscription customer* Subscription gross margin Payback period = [CAC / Average ARR ] x 12 24.0 22.0 20.0 18.0 16.0 14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0#18Over 700,000 shareholders Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18 Q3-18 700K Q4-18#19Lastly...#20Ownership as simple as payroll Cargill Uber U BER 75,000 Drivers Cargill Las Cal CHEEZ-T Cargill Cares 130,000 Employees airbnb 700,000 Hosts Note: Not current customers, this is our vision of how you could expand ownership beyond full-time employees.#21This is a global problem#22Think of us as a utility company. We lay financial cables TELEPHONE Sh AMERICAN & TELEGRAPH BELL SYSTEM AND ASSOCIATED COMPANIES Phones have changed but we use the same cables Bell Labs laid a century ago. E II Our software forms the electronic cables that will endure for the next century#23Thank You