#1Investor Presentation July 2023 Snap Inc.#2Snap Inc. Disclaimers Note Regarding User Metrics and Other Data We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average DAUS for a particular quarter by adding the number of DAUS on each day of that quarter and dividing that sum by the number of days in that quarter. DAUS are broken out by geography because markets have different characteristics. We define average revenue per user, or ARPU, as quarterly revenue divided by the average DAUS. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation differs from our components of revenue disclosure in the notes to our consolidated financial statements, where revenue is based on the billing address of the advertising customer. For information concerning these metrics as measured by us, see "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our most recent periodic report filed with the U.S. Securities and Exchange Commission, or the SEC, which is available on the SEC's website at www.sec.gov. Additional information will be made available in our periodic report that will be filed with the SEC for our most recently completed period and other filings that we make from time to time with the SEC. Unless otherwise stated, statistical information regarding our users and their activities is determined by calculating the daily average of the selected activity for the most recently completed quarter included in this presentation. While these metrics are determined based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our products are used across large populations globally. For example, there may be individuals who have unauthorized or multiple Snapchat accounts, even though we forbid that in our Terms of Service and implement measures to detect and suppress that behavior. We have not determined the number of such multiple accounts. Changes in our products, infrastructure, mobile operating systems, or metric tracking system, or the introduction of new products, may impact our ability to accurately determine active users or other metrics and we may not determine such inaccuracies promptly. We also believe that we don't capture all data regarding each of our active users. Technical issues may result in data not being recorded from every user's application. For example, because some Snapchat features can be used without internet connectivity, we may not count a DAU because we don't receive timely notice that a user has opened the Snapchat application. This undercounting may increase as we grow in Rest of World markets where users may have poor connectivity. We do not adjust our reported metrics to reflect this underreporting. We believe that we have adequate controls to collect user metrics, however, there is no uniform industry standard. We continually seek to identify these technical issues and improve both our accuracy and precision, including ensuring that our investors and others can understand the factors impacting our business, but these technical issues and new issues may continue in the future, including if there continues to be no uniform industry standard. Some of our demographic data may be incomplete or inaccurate. For example, because users self-report their dates of birth, our age-demographic data may differ from our users' actual ages. And because users who signed up for Snapchat before June 2013 were not asked to supply their date of birth, we may exclude those users from our age demographics or estimate their ages based on a sample of the self-reported ages that we do have. If our active users provide us with incorrect or incomplete information regarding their age or other attributes, then our estimates may prove inaccurate and fail to meet investor expectations. We count a DAU only when a user opens the application and only once per user per day. We believe this methodology more accurately measures our user engagement. We have multiple pipelines of user data that we use to determine whether a user has opened the application during a particular day, and becoming a DAU. This provides redundancy in the event one pipeline of data were to become unavailable for technical reasons, and also gives us redundant data to help measure how users interact with our application. If we fail to maintain an effective analytics platform, our metrics calculations may be inaccurate. We regularly review, have adjusted in the past, and are likely in the future to adjust our processes for calculating our internal metrics to improve their accuracy. As a result of such adjustments, our DAUS or other metrics may not be comparable to those in prior periods. Our measures of DAUS may differ from estimates published by third parties or from similarly titled metrics of our competitors due to differences in methodology or data used. Note Regarding Forward Looking Statements and use of Non-GAAP Financials This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this presentation, including statements regarding guidance, our future results of operations or financial condition, future stock repurchase programs or stock dividends, business strategy and plans, user growth and engagement, product initiatives, objectives of management for future operations, and advertiser and partner offerings, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "going to," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this presentation. You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this presentation primarily on our current expectations and projections about future events and trends, including our financial outlook, macroeconomic uncertainty,and geo-political conflicts, that we believe may continue to affect our business, financial condition, results of operations, and prospects. These forward-looking statements are subject to risks and uncertainties related to: our financial performance; our ability to attain and sustain profitability; our ability to generate and sustain positive cash flow; our ability to attract and retain users, partners, and advertisers; competition and new market entrants; managing our growth and future expenses; compliance with new laws, regulations, and executive actions; our ability to maintain, protect, and enhance our intellectual property; our ability to succeed in existing and new market segments; our ability to attract and retain qualified team members and key personnel; our ability to repay or refinance outstanding debt, or to access additional financing; future acquisitions, divestitures, or investments; and the potential adverse impact of climate change, natural disasters, health epidemics, macroeconomic conditions, and war or other armed conflict, as well as risks, uncertainties, and other factors described in "Risk Factors" and elsewhere in our most recent periodic report filed with the SEC, which is available on the SEC's website at www.sec.gov. Additional information will be made available in our periodic report that will be filed with the SEC for our most recently completed period and other filings that we make from time to time with the SEC. Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this presentation. The results, events, and circumstances reflected in the forward-looking statements may not be achieved or occur, and actual results, events, or circumstances could differ materially from those described in the forward-looking statements. In addition, statements that "we believe" and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based on information available to us as of the date of this presentation. And while we believe that information provides a reasonable basis for these statements, that information may be limited or incomplete. Our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all relevant information. These statements are inherently uncertain, and investors are cautioned not to unduly rely on these statements. The forward-looking statements made in this presentation relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements made in this presentation to reflect events or circumstances after the date of this presentation or to reflect new information or the occurrence of unanticipated events, including future developments related to geo-political conflicts and macroeconomic conditions, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions, dispositions, joint ventures, restructurings, legal settlements, or investments. Investors and others should note that we may announce material business and financial information to our investors using our websites (including investor.snap.com), filings with the SEC, webcasts, press releases, investor letters, and conference calls. We use these mediums, including Snapchat and our websites, to communicate with our members and the public about our company, our products, and other issues. It is possible that the information that we make available may be deemed to be material information. We therefore encourage investors and others interested in our company to review the information that we make available on our websites. This presentation includes certain non-GAAP financial measures. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors' overall understanding of our financial performance and should not be considered substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. A reconciliation of GAAP to non-GAAP measures is provided in the appendix of this presentation. 2#3Snap Inc. Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.#4Snap Inc. Our Community#5Snap Inc. Over 750 million monthly active users¹ Snapchat reaches 90% of the 13- to 24-year-old population and 75% of the 13- to 34-year-old population in over 20 countries.² ¹Snap Inc. internal data Q2 2023. 2 Snap Inc. internal data Q2 2023. Penetration calculated as monthly active users (MAU) divided by 2021 population estimates per the 2022 United Nations World Population Prospects. 31 5#6Snap Inc. 190 49 61 80 Q1 19 203 56 64 83 Q2 19 Strong Growth in Our Community 210 61 65 84 Q3 19 Snap Inc. internal data Q1 2019-Q2 2023. See Snap Inc. public filings with the SEC. 218 64 67 86 Q4 19 397M Daily Active Users on average 229 71 70 88 Q1 20 238 77 71 90 249 87 Q2 20 72 90 265 Q3 20 99 74 92 Q4 20 280 North America 111 77 293 120 78 95 93 Huu Q1 21 Q2 21 306 130 Europe 80 96 319 140 Q3 21 82 2 97 Q4 21 332 150 Rest of World 84 98 Q1 22 347 162 86 99 Q2 22 363 175 88 100 Q3 22 375 183 92 100 Q4 22 383 190 93 100 Q1 23 397 202 94 101 Q2 23 6#7Snap Inc. Significant Opportunity to Globally Expand Our Community North America 23% Penetration³ 101M DAU¹ ~430M Smartphones² ¹Snap Inc. internal data Q2 2023. See Snap Inc. public filings with the SEC. 2 eMarketer 2023 smartphone estimates, Mar. 2023. 3 Percentage calculated by dividing Snap Inc. Q2 2023 daily active users (DAUS) by total smartphone estimate. Europe 16% Penetration³ 94M DAU¹ ♥ ~570M Smartphones² Rest of World 7% Penetration³ 202M DAU¹ ~2.75B Smartphones² 7#8Snap Inc. LOCAL LANGUAGE 40+ languages currently supported.¹ 1Snap Inc. internal data as of Q2 2023. 2 Snap Inc. internal data as of Dec. 31, 2022. 3 Snap Inc. internal data Jan. 2015-Jul. 2023. International Growth Playbook LOCAL LENSES 3M+ Lenses launched.² 300K+ active Lens Creators globally.² LOCAL CONTENT 600+ international publisher partners in 20+ countries internationally since inception.³ LOCAL MARKETING Generate awareness through local marketing initiatives. LOCAL PARTNERSHIPS Preloaded partnerships with major handset OEMs provide placement and promotion. SAMSUNGMI Partnerships with local telcos ensure attractive data rating and promotion. orange™ M 8#9Snap Inc. Snapchat#10Snap Inc. 397M Daily Active Users Stories Smart Filters Android Video Snapchat Launch 2011-2013 Chat Snap Ads Live Stories Geofilters 2014 Demonstrated Track Record of Innovation Publisher Stories Lenses Snapcodes Sponsored Geofilters Best Friend Emojis 2015 Snap Inc. internal data Q2 2023. See Snap Inc. public filings with the SEC. Memories Bitmoji Spectacles Shows Geostickers Group Chat Voice and Video Calling On-Demand Geofilters 2016 Snap Pixel Snap Map Lens Studio Story Ads Snap Publisher Custom Stories Context Cards Voice Filters World Lenses 2017 Discover Lens Explorer Snap Kit Snap Originals Lens Challenges Group Video Chat Snappables Spectacles V2 Visual Search Friendship Profiles 2018 Scan Snap Games Creative Kit Web Spectacles V3 Cameos App Stories AR Bar Bitmoji Stories Deep Neural Network AR Bitmoji TV Creator Profiles Landmarkers 2019 Spotlight Camera Kit Snap Minis Places on Snap Map Sounds Music Lenses Happening Now Local Lenses Snap ML Action Bar Lens Voice Scan Dynamic Lenses Bitmoji for Games Here For You 2020 TrueSize Map Layers Public Profiles Connected Lenses 3D Body Tracking Food Scan Quick Tap to Snap Spectacles V4 Creator Marketplace Spotlight on the Web Trending Page Sticker Kit Story Studio Gifting Camera Shortcuts Spotlight Challenges 2021 Family Center Live Garment Transfer Snapchat for Web Dress Up AR Image Processing 3D Asset Manager Catalog Powered Shopping Lenses AR Shopping for Camera Kit Lens Cloud Infatuation Layer Snapchat+ Dynamic Stories ASL Alphabet Learning Lens Mid-roll Ads for Snap Star Stories Minis Private Components System Bitmoji Reactions Ticketmaster Layer Custom Landmarkers 2022 New Story Formats (After Dark, Communities) Indefinite Live Location Sharing 3D Map Snap with My Al Sounds Sync for Camera Roll Sounds Recommendation for Lenses Chat Wallpapers for Snapchat+ Content Controls in Family Center Generative Al Backgrounds. Streak Restore ARES Ray Tracing in Lens Studio My Al 2023 10#11Snap Inc. C₂ My Bitmoji ✔Broadway MAP Leonard St Midtown West 88 Grand St Mercer St Walker St Lafayette St Places Greene St Broo Crosby St Howard St Prince St 30 SOHO St Lafayette St (9 LITTLE ITALY L&B Spummoni Gardens Popular with Friends Mott St Pell c Ⓒ Q My Al Received 2h Julie Received 2h Naomi Received 2h Rémy M Received 3h CHAT Jack Received. Sh Marta :) Received 7h Luli Call Ended - 8h Simo Saaammmeee G Received 9h Opened 10h Antonio D The Snapchat Experience Five Core Platforms Chat Dan 11h 38 +2 : A O O O O O O O O № Q DI X CAMERA Po Recents Don Omar, Lil Jon For You +1 S Appearance a Friends Top 10 Di Crafts for 2023 Discover STORIES Ceci Jé Thomas N Char Char Stian fri hjarta thomastrainnn charchar0300 a_rastlossjal remi Following Handmade THRILLIST VICE Stories This Cat Loves Riding Pigs O CO See This The M Beautiful Desert Satisfy WHISTLE WORTHY oc A ▶10M Q #cooking #bread *** SPOTLIGHT Chili Pepper Cooks @chilipeppers's Sound Spotlight a o 1.1K 620K ... ▷ 11#12Snap Inc. Camera and Augmented Reality The Snap Camera drives visual communication between Snapchatters, and it can understand, interpret, edit, and augment a scene in real time, enabling the next generation of computing. 250M+ Snapchatters engage with AR per day, on average.¹ Over 70% of people who download Snapchat engage with AR during their first day in the app.¹ ¹Snap Inc. internal data as of Q2 2023. MACHINE-LEARNING LENSES 30 GESTURE RECOGNITION L SMIT SCENE UNDERSTANDING Tap me 12#13Snap Inc. Visual Messaging Visual Messaging is a fast, fun way to communicate with friends and family using augmented reality, video, voice, messaging, and creative tools. The Chat screen is where Snapchatters can send messages, pictures, and videos to their friends in private or group conversations. Snapchatters can express themselves through Bitmojis or pictures with the tap of button. For more real-time communication, video and voice calling are also available. Ⓒ Q My Al Received. 2h CHAT FEED Julie Received 2h Naomi Received 2h Rémy M Received 3h Jack Received 5h Marta :) O Received 7h Luli Call Ended - 8h Simo Saaammmeee G Received 9h Opened 10h Antonio D Chat Did 11h (o A O O O O O O < Besties ME RICHARD Heyyyyyy! Is anyone at the park yet?? GROUP CHAT KAREN ANNA Yup! Just got here! * O TODAY RICHARD 123 Send a chat ANNA ! QWERTYUI OP [+ ASDFGHJKL space ZXCVBNM Send VIDEO CHATTING 0:32 Jay, Julie, Max > ها 13#14Snap Inc. Stories Stories enable our community to create and share pictures and videos from their day with their friends on Snapchat, as well as discover and watch entertaining content from creators and media partners. 900+ publisher partners in 20+ countries around the world since inception.¹ ¹Snap Inc. internal data Jan. 2015-Jul. 2023. FRIEND STORIES Isabella G 1h ago PROSPECT PARK View Profile my DAY O CREATOR STORIES Katie Austin O 37m ago View Profile PARTNERED CONTENT The Washington Post O wp 21h ago te PERSPECTIVE Billie Eilish is my fashion icon. I'm old enough to be her mom. SWIPF View Profile RUITEN 14#15Snap Inc. Snap Map The Snap Map is a personalized map that connects our community with their friends and the world around them through place listings and stories posted by our community. 350M+ Snapchatters engage with the Snap Map every month.¹ Over 50% increase in Place Story views compared to Q2 2022.² My Bitmoji O MAP Midtown West 88 F Places ¹Snap Inc. internal data Q2 2023. We define a Map Active User as a registered Snapchat user who opens the Map at least once during the period of interest. Prior to June 2022, we reported Map Active Users using a different methodology. As a result, Map Active Users are not comparable to those in prior periods. 2 Snap Inc. internal data Q2 2023 vs. Q2 2022. (8 Friends ▷ American Museum of Natural History Q Search for places ♥ Favorites PLACES Ⓒ Date Night Restaurants Sunny Cafe Cafe Open Now 1.7 miles. Abbi's Pizza Italian Restaurant Open Now 3.4 miles Big Groups Cafes 38 Parks ♡ 3 38 Good Drinks A Sp Duane Spring Street Park Popular with Friends My Bitmoji MAP STORIES Sunny Cafe Top Pick O Greene St Midtown West Leonard St 88 °F Grand St Mercer St Canal St Walker St Lafayette St Places O Greene St Crosby St Prince St Broome St Howard St SOHO Lafayette St (8 LITTLE ITALY Abbi's Pizza Popular with Friends Friends D Cleveland Du 15#16Snap Inc. Spotlight Spotlight surfaces the most entertaining Snaps created by our community and provides a place to share user-generated content broadly on Snapchat while remaining aligned with our privacy-by-design approach. Over 200% increase in total time spent watching Spotlight content compared to Q2 2022.¹ Over 400M Snapchatters engage with Spotlight every month.² ¹Snap Inc. internal data Q2 2023 vs. Q2 2022. 2 Snap Inc. internal data Q2 2023. woah, .. cress/uncross hips, pull 2x point to self,,, "T" de, point 2x, pose, slide 2x hands L/R, pop 2x, hips hit the folks ▶2M Kori Davis-Rowe #dance PTV Fin @koridavisrowe's Sound O 0 (o 88 7.1K 520K a Spotlight ► 1.4M Parker York Smith #fashion #style *** Spotlight Sound Ô > : 21K 571K ▷ $ Challenges Create for the chance to win! Trending #PersonalAdvisers Use the #PersonalAdvisers lens and Snap in your best skit! #10SecondTalent Trending Topic No Purchase necessary, GD US/DC, 16+, Ends 2:59 AM EDT 07/14/2023. Void where prohibited. Official Rules apply ♫vampire Trending Sound Total Prizes: $7,000 #zodiacs Trending Topic # Sn View More > View More > View More > 16#17Snap Inc. With Snapchat for Web, users can chat, Snap, and call their friends from their desktop. Snapchat for Web also includes access to our core messaging features, including chat reactions and different Lenses for video calls, with more features to come! Snapchat for Web Q Search Emilia B Call Active Jay K ► Delivered just now 354 Nisha C Opened 10m Jennifer N New Snap 14m Isabella G New Chat 16m Amelie M Received 2h Brian W Opened 2h Jaime A Received 4h Rob B 4 Emilia B 0:01 Hang up#18Snap Inc. Partner Ecosystem#19Snap Inc. or X Q Don Omar, Lil Jon + O CAMERA/AR LO+O Recents For You Appearance a Overview of Our Partner Ecosystem Creators Loren Gray 12m ago you wear the same clothes everyday, what do u spend your money on? View Profile STORIES 961K BorislavOrlinov #sport #soccer Spotlight @Borislav Orlinov's Sound 80 SPOTLIGHT Media Partners a Friends Ceci fri hjarta Following Handmade douples Top 10 DIY Crafts for 2023 Discover Stories Jé Thomas N Char Char Stian thomastrainnn charchar03001 a_rastlossjal remi TEPHE VICE This Cat Loves Riding Pigs +2 See This Beautiful Desert WHISTLE WORTHY Q O 88 D STORIES The M Satisfy Developers ↓, Save USA USWNT vs. Vietnam: Match Preview, How to Watch/Stream, TV Channels & Start Time Watch USA-Vietnam on Friday, July 21 at 9 p.m. ET (1 p.m. NZT on Saturday, July 22) U.S. Soccer App 19 USA VS VIE FC VISA Story SNAP KIT HOOX 3 T Next > 19#20Snap Inc. Lens Studio - AR Creator Platform We provide our broader creator community with the same tools used internally at Snap to develop AR Lenses by offering access to Lens Studio, a free, easy-to-use yet incredibly powerful AR-development platform. Lens creation starts with Lens Studio, whether you're creating for Snapchat, Spectacles, or third-party apps through Camera Kit. 1Snap Inc. internal data as of Dec. 31, 2022. 300K+ active Lens Creators.¹ 3M+ Lenses made by our community.¹ 433 MacBook Pro O ROLEX O 20#21Snap Inc. Creator Monetization Opportunities Through our content offerings and powerful creative tools, creators can develop content, reach millions of Snapchatters, grow their audience, and connect with fans, all in accordance with our privacy standards. Continue in 5... Ritual Iced Coffee Is Here RITUAL V $1 iced coffee is here. RITUAL 9 Ritual Iced Coffee Is Here ritualcoffee.com More STORIES REVENUE SHARE PROGRAM : $ Challenges Create for the chance to win! #10SecondTalent Trending Topic Trending #PersonalAdvisers) Use the #Personal Advisers lens and Snap in your best D No Purchase necessary. SDUS/DC, 164, 6rch 2-5 AM EDT 07/14/2023. Wod wvane prohibited. Official Rules apply Y ♫vampire Trending Sound #zodiacs Trending Topic Total Prizes: $7,000 # 经给排 View More > View More > View More > SPOTLIGHT CREATOR FUND & CHALLENGES Andre Elijah AndreElijah Canada Andre Elijah is an Immersive Director and Creative Technologist that has built a reputati.... www.AndreElijah.com Languages: English Lens Production Fee: $15,000+ Lens Category: Face, World, +3 more. Machine Learn... Interactive... 3D Model... Contact Email Cyrene Quiamco CyreneQ United States CyreneQ is an award winning artist known for her pop culture inspired, whimsical and color.... www.CyreneQ.com Languages: English, Tagalog Lens Production Fee- All CREATOR MARKETPLACE Pick a Gift to Send CJ OperAmericano will see that you sent them a gift and can reply back or share your gift to their Public Story. 2 50 CJ OperAmericano 750 500 350 350 Just wanted to say hi! I love watching your Stories! Send Gift and Reply GIFTING 50 ALYSSA MCKAY O Sponsored by NYX Cosmetics NYX IT'S HERE O VIVID MATTE PROFESSIONAL MAKEUP @nyxcosmetics VIVID MATTE LINER Lens by NYX Cosmetics - Sn... lens.snapchat.com Reply to AL... if SNAP STAR COLLAB STUDIO 21#22Snap Inc. The Washington Post O w thago Media Partners 900 hand-selected media partners from over 20 countries around the world since inception.¹ The potential outcomes of global warming are catastrophic The critical threshold is 2° Celsius - or 3.6° Fahrenheit. Scientists warn that if the average rise in global temperatures between 1895 and 2100 exceeds that number, coral reefs die; sea levels rise dramatically; and summer Arctic sea ice starts to disappear. Parts of the U.S. are already there. Here's what we know. Read ¹Snap Inc. internal data Jan. 2015-Jul. 2023. 2 Snap Inc. internal data Q2 2023. 1/7 NEWS 70M+ Snapchatters watched News publisher and show content each month, on average.² e CHAMPIONE ESPN O 2h ago IU VICTORIA ARLEN View Profile SPORTS 75M+ Snapchatters watched Sports publisher and show content each month, on average.² 9 Comedy Central O 47m ago View Profile D: COMEDY 50M+ Snapchatters watched Comedy publisher and show content each month, on average.² 22#23Snap Inc. Advertising Business#24ZENNT Meet the Snapchat Community 150% #1 34% The Snapchat Generation is 150% more likely than non-Snapchatters to prefer to communicate with pictures over words.¹ Staying connected with friends and family is the #1 global reason for using Snapchat.² Snapchatters are 34% more likely to purchase products advertised on Snapchat.³ ¹2021 Global Cassandra Study commissioned by Snap Inc. | Base: Total N=27,006 respondents. Snapchat Generation refers to Snapchatters aged 13 and older. Q: What portion of your digital communication includes images and media, e.g., emojis, photos, memes, video calls, versus text-only, i.e., only words? Please enter a percentage for each; your total must add up to 100%. If you do not communicate in one of these ways, please enter zero. 2 Source: 2021 Global Cassandra Study commissioned by Snap Inc. I Q: For which of the following reasons, if any, do you use each of the following social, communication, and/or camera apps? Please select all that apply. - Snapchat | Base: Total N=27,006 respondents ³2022 Neuro-Insight A&U survey, commissioned by Snap, Inc., n=435.#25Snap Inc. Deep Domain Expertise in Key Enterprise Verticals Apps, Media, and Services Uber Eats acorns FANDUEL Entertainment peacock UNIVERSAL B Tech B XBOX SAMSUNG Automotive NISSAN gm H HONDA Health and Government truth initiative TED STATES Telecommunications verizon sic Commerce DECKERS -BRANDS- smile DIRECT CLUB Restaurants PIZZA PAPA JOHNS M TACO BELL Financial Services Capital One State Farm citi Consumer Packaged Goods P&G L'ORÉAL Coca-Cola Retail O TARGET adidas Travel Marriott Emirates Carnival 25#26Snap Inc. A In-Camera terrier &Juice errier errier Juice Juice L AR LENS EXPERIENCES Creative Ad Formats That Deliver Results Ritual Continue in 5... ed Coffee Is Here RITUAL $1 iced coffee is here. RITUAL Ritual Iced Coffee Is Here ritualcoffee.com More COMMERCIALS (:06 forced view) ⠀ a Friends Stories Ceci Stian Jéi Thomas N Char Char fri hjarta thomastrainnn charchar0300 a rastlossjal remil Following Handmade souples THRILLEST Top 10 D This Cat Loves Crafts for 2023 Riding Pigs Discover VICE The Me Beautiful Desert Satisfy WHISTLE WORTHY 。 88 D STORY ADS (series of 3 to 20 Snaps) @ Guess Video GUESS USA Shop Now [ More COLLECTION ADS Starling Bank Join The Best British Bank 2020 Zero fees from us when you spend overseas with S STARLING BANK STARLING BANK Starling Bank Join The Best British Bank 2020 > ✰✰✰✰✰ 3.1M Ratings Install Now SNAP AD WITH APP INSTALL essle Find Your Fay Color expressi Essie essie Find Your Fav Color essie.com Shop Now DYNAMIC PRODUCT ADS 26#27Snap Inc. Goal-Based Bidding Objectives Snap offers a variety of goal-based bidding objectives to address every level of the sales funnel. Impressions Shares App Install Video Views Pixel Page View Add to Cart Upper App Sign-up Pixel Purchase Swipes Lead Form Submissions Lower Video Views (15 Seconds) Story Opens App Re-engage Pixel Add to Cart Pixel Sign-up In App Purchase 27#28Snap Inc. Our ARPU Opportunity#29Snap Inc. Significant DAU and ARPU Opportunities North America is critical to growing revenue in the near and medium term - and we have a long runway ahead of us. DAU² 200M 100M $31 11 Years Old North America¹ AVERAGE REVENUE PER USER³ 19 Years Old $277 Comparison is illustrative, as each company calculates daily active users differently. ¹Snap Inc. includes the US, Canada, Mexico, the Caribbean, and Central America. Facebook includes the US and Canada only. 2 Snap Inc. internal data Q1 2023, as compared to publicly reported Facebook data Q1 2023. We define a daily active user (DAU) as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. Facebook defines DAUS based on user activity only on Facebook and Messenger and not on the Company's other products. 3 Snap Inc. internal data Q2 2022-Q1 2023 as compared to publicly reported Facebook data for Q2 2022-Q1 2023. We define average revenue per user (ARPU) as quarterly revenue divided by the average DAUS. Facebook's ARPU is calculated as quarterly revenue divided by the average DAUS. ARPU is presented as annual ARPU, calculated as the sum of each reported quarterly ARPU. See Snap. Inc. public filings with the SEC. 29#30Snap Inc. Opportunity to Expand Our Market Share Snapchat comprises less than 2% of the US digital ad market...¹ b ¹Snap Inc. internal data 2022. eMarketer 2022 estimates, Mar. 2023. Percentage calculated by dividing Snap Inc. US revenue by US digital ad market. See Snap Inc. public filings with the SEC. 2 Snap Inc. internal data Q4 2022. eMarketer 2022 estimates, Mar. 2023. Percentage calculated by dividing US monthly active users by US smartphone users. See Snap Inc. public filings with the SEC. ...yet reaches nearly half of US smartphone users.² 30#31Snap Inc. Snapchat reaches more than 75%¹ of 13- to 34-year-olds in countries comprising over half of the world's digital ad spend. US +0000 Sweden UK Australia Norway COULEUVED ++ oe= Denmark Luxembourg Canada Saudi Arabia Ireland France ¹Snap Inc. internal data Q2 2023. Penetration calculated as MAUS divided by 2021 population estimates per the 2022 United Nations World Population Prospects. 2 eMarketer 2023 estimates, Mar. 2023. Netherlands 31#32Snap Inc. The Advertising Industry Is Moving in Our Direction Expected growth in the US advertising market combined with a secular shift toward digital, mobile, and video advertising. Shift to Digital Digital CAGR: 11% $90B $264B 2023 $84B Digital¹ $395B 2027 Traditional¹ Shift to Mobile Mobile CAGR: 11% $66B $173B 2023 $88B Mobile² $263B 2027 Desktop² Shift to Video Video CAGR: 13% $180B $84B 2023 $259B Video³ $135B 2027 Non-video³ eMarketer estimates, Mar. 2023. Estimates shown are for the US advertising market. ¹Traditional includes directories, magazines, newspapers, out-of-home, radio and TV. Digital includes banner ads, classified ads, email, lead generation, mobile messaging, rich media, search ads and sponsorships. 2 Desktop includes advertising that appears on desktop and laptop computers and other non-mobile internet-connected devices. Mobile includes advertising that appears on mobile phones, tablets and other mobile internet-connected devices. 3 Video includes instream video ads, video overlays, social network instream video advertising, outstream video ads, and in-article, in-banner and interstitial video ads. Non-video includes banner ads, non-video rich media, sponsorships, search ads, lead generation, classifieds and directories, email, and mobile messaging. 32#33Snap Inc. - - Snapchat+ Snapchat+ is a collection of exclusive, experimental, and pre-release features on Snapchat for a subscription fee. Snapchat+ subscribers can: Get a snap back from My Al Customize their app icon Customize their chat wallpapers Pin their best friend to the top of their Chat screen Change their Bitmoji backgrounds See how many times their Stories have been rewatched And much more! Over 4M subscribers as of Q2 2023.¹ 1 Snap Inc. internal data Q2 2023. CUSTOM APP THEMES Camera Recording Capture Button Recording Frame Navigation O App Theme Selected Tab Notification Badge Navigation Background Chat New Chats Use Theme Reset CHAT WALLPAPERS Josh G Ocean Park 42m JOSH G hey, how's it going? heard you got a new job?! O ME yesss it's going great! ME LIT AF OO TODAY YOU CHANGED THE WALLPAPER Send a chat [9 PIN BEST FRIEND My Al O Received 2h Julie Received - 2h Naomi Naomi View Friendship Pinned as your #1 BFF ♥ Manage Friendship Chat Settings Story Settings Location Settings Privacy Settings My Story Chat Send Profile To... Done O O O > > > > 33#34Snap Inc. My Al My Al is our Al-powered chatbot that can help users connect with friends, discover real-world recommendations, and learn more about the world around them. Over 150 million Snapchatters have sent over 10 billion messages to My Al.¹ My Al is Snapchat's Al powered chatbot. It can do things like recommend birthday gift ideas, help plan a trip, suggest a recipe, and more. Snapchatters can ask My Al questions by sending a simple Snap or a Chat, and My Al is always available in the chat list. 1 Snap Inc. internal data as of Jun. 30, 2023. My Al CHAT ME Can you write me a haiku about my friend Marc? MY AI Marc, a friend so true, Laughter echoes, spirits lift, In his company, joy's gift. O Send a chat 123 Ų QWERTYUIOP ASDFGHJKL ZXCVBNM space (9 Send SUGGESTED PLACES My Al ME What are the best places in Midtown Manhattan for a 10-person birthday get together. ME We're on a budget. O MY AI The Admiral in Midtown is a classic, and they can accommodate larger groups. Another option could be Abbi's Pizza, known for their brick oven pizzas. Both are great spots for a birthday dinner and won't break the bank! The Admiral Bar 1.3 miles Abbi's Pizza Pizza 0.7 miles Send a chat ♡ 147 > 103 (9 PERSONALIZED BITMOJI Skin Tone kem 36 00 GO ry OO Save#35Snap Inc. Future of Augmented Reality#36Snap Inc. AR Shopping Since 2021, more than 250 million Snapchatters engaged with our AR Shopping Lenses more than 5 billion times.¹ Over half of the shoppers on Snapchat agree that AR gives them more confidence about product quality.² We're offering tools like AR Image Processing Technology and our 3D Asset Manager to help businesses create and distribute AR shopping experiences on Snapchat, including our Dress Up Tab. Dress Up Q Search DRESS UP Makeup Set Snapchat > ¹Snap Inc. internal data Jan. 1, 2021-Feb. 28, 2022. 22021 Global Deloitte Digital Study commissioned by Snap Inc. I Base = Aggregate (n=8,770). Suede Classic XXI Puma > For You Trending Silver Jacket City Boutique > Spotlight '90s Bootcut Jean American Eagle AR IMAGE PROCESSING VENICA ●●●●●●● Send To SIZING GUCCI SHOP NOW GUCCI ♡ Favorite C 4x TRY ON SHOP NOW PIAGET ♡ Favorite C 4x 36#37Snap Inc. Camera Kit is a cross-platform SDK solution that brings the best of our AR ecosystem to partner applications. Partners can create, schedule, and manage custom AR experiences for their applications and users. Partners gain access to a suite of powerful tools and analytics. Camera KIT Moving neon frame by Snapchat 22 8 FUN PORTRAIT SAMSUNG PHOTO NEW LOOK IN 12:34:22 DRESSX DRESSX [3] BUY > Powered by PUMA SUEDE CLASSIC XXI MEN'S SNEAKERS 37#38Snap Inc. AR Enterprise Services (ARES) ARES brings Snap's world-class AR technology suite into customers' owned-and-operated apps, websites, and physical locations. ARES Shopping Suite provides merchants with the services, support, and tools for creating and implementing AR assets into their own apps and websites. Features like 3D Viewer, Try-On, and Fit Finder help with fit and sizing, enhance product visualization, and improve the shopping experience. Enterprise Asset Manager helps merchants manage 3D and 2D assets for their shopper experiences. Enterprise Manager City Boutique. A 9 Overview 8 Feeds Features. Assets Business Settings Developers Support Business Details A Members Shopping Suite Features Augment your shopping experiences with our AR suite Eyewear Footwear Accessory Try-on Virtually try-on footwear and eyewear instantaneously through your live camera by pointing to your face or body. Begin Setup Clothing Footwear Fit Finder Fit Finder suggests the best size for clothing and footwear based on body type and fit preferences, reducing returns and improving satisfaction. Begin Setup Size: M Size: 32" Size: 10.5 Eyewear Footwear 3D Viewer 3D Viewer lets shoppers view and inspect a 3D model of a product for a more immersive and detailed experience. Begin Setup Clothing Clothing Try-on Virtually try-on clothing by uploading a photo of yourself or select a model with a similar body type to see single items or whole outfits. Begin Setup City Boutiques Admini 38#39Snap Inc. Continuing to Invest in the Future of Augmented Reality We believe that immersive experiences will drive AR use grounded in the real world, shared with friends, and integrated into Snapchatters' lives. Creation Lens Studio We provide our broader creator community with the same tools used internally at Snap to develop AR Lenses by offering free access to Lens Studio. Distribution Spectacles Camera Kit Snapchat, Camera Kit, and Spectacles are where people discover and interact with Lenses, overlaying digital experiences on the real world. Backend Lens Cloud Lens Cloud is a collection of backend services, built on the same infrastructure that powers Snapchat, and vastly expands what developers can build in augmented reality. 39#40Snap Inc. Long-Term Value Creation#41Snap Inc. In millions, unaudited YoY Change $1,180 2018 43% 35% 2018 Growing Revenue and Scaling Efficiently 32% $1,716 2019 45% -4x growth in revenue 49% Revenue 2019 $2,507 48% 2020 46% 27 PPT margin expansion Adjusted Gross Margin² 54% $4,117 2020 2021 53% 64% 58% 2021 $4,602 57% 2022 12% 62% 2022 YoY Change 61% 186 Q4 2018 -% $413 2018 Average Daily Active Users¹ 218 Q4 2019 17% $848 -2x growth in DAU 2019 265 Q4 2020 $820 22% Adjusted Gross Profit² -7x growth in gross profit $1,357 319 2020 Q4 2021 20% $1,324 $2,405 GAAP $382 $2,787 Gross Profit GAAP Gross Margin ¹ We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUS on each day of that quarter and dividing that sum by the number of days in that quarter. 2 Adjusted gross margin is a non-GAAP measure, which we define as adjusted gross profit divided by GAAP revenue. Adjusted gross profit is a non-GAAP measure, which we define as GAAP revenue less adjusted cost of revenue. Adjusted cost of revenue is a non-GAAP measure and excludes stock-based compensation expense, payroll and other tax expense related to stock-based compensation, depreciation and amortization, and certain other non-cash or non-recurring items impacting net income (loss) from time to time. In 2022, non-recurring items included restructuring charges of $21 million. See Appendix for further detail. 2021 375 $2,367 Q4 2022 17% $2,837 2022 41#42Snap Inc. In millions, Balanced Approach to Investment Driving Path to Profitability unaudited $(1,256) 2018 $(690) 2018 Capex $(120) $(1,034) 2019 $(305) Net Loss 2019 $(36) $(945) 2020 Operating Cash Flow $(168) $(488) 2020 $(58) 2021 $293 2021 $(70) $(1,430) 2022 $185 2022 $(129) $(576) 2018 $(810) 2018 $(202) 2019 $(341) Adjusted EBITDA¹ 2019 $45 2020 Free Cash Flow² $(225) 2020 $617 2021 $233 2021 $378 2022 $55 2022 ¹Adjusted EBITDA is a non-GAAP measure, which we define as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. In 2022, non-recurring items included restructuring charges of $189 million. See Appendix for reconciliation of net loss to Adjusted EBITDA. 2 Free Cash Flow is a non-GAAP measure, which we define as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. See Appendix for reconciliation of net cash provided by (used in) operating activities to Free Cash Flow. Operating Cash Flow and Free Cash Flow in 2022 include $86 million cash paid for restructuring activities. Operating Cash Flow and Free Cash Flow in 2020 include a $98 million payment for a non-recurring legal settlement related to a securities class action, accrued in 2019. 42#43Snap Inc. Investment in Business to Support Growth and Scale Investing in our products and platforms Investing in our Direct Response business Investing in AR Capital Allocation Priorities M&A to Accelerate Product Roadmap Accelerating our long-term product and technology vision Investing in technology and teams to improve our product roadmap Shareholder Return Opportunistic stock repurchases Protect long-term value for shareholders 43#44Snap Inc. Focused Investment to Drive Long-Term Growth Community Growth Innovative Products Localization Application Performance Revenue Growth Ad Platform Improvements New Sources of Revenue Spotlight Snapchat+ ARES Snap Map Augmented Reality Core Technology Platform Consumer Facing Experiences 44#45Snap Inc. Building Blocks to Accelerate Revenue Growth Near Term DR advertising platform Spotlight Sponsored AR Medium Term Snapchat+ Snap Map ARES Long Term Leadership in Augmented Reality 45#46Snap Inc. 2015 CAMERA LOOKSERY 2016 2017 COMMUNICATION Bitstrips GAMES Strategic M&A PLAYCANVAS 2018 MAPS ◆ zenly 2019 COMMUNICATION alfactory 2020 MAP CAMERA STORIES CAMERA Ariel Al Voisey 2021 StreetCred voca.ai CAMERA SPECTACLES V Wave Optics SCREENSHOP INFRASTRUCTURE KeyDB SPECTACLES ГСР DISPLAY 2022 SPECTACLES INEXTMIND CAMERA FIT ANALYTICS Iddımlıl CAMERA vertebrae 46#47Snap Inc. Long-Term Value Creation TULU Path to 1 billion MAU over the next two to three years Reprioritized investments and clear path to Adjusted EBITDA profitability and positive free cash flow Executing against our plan to improve our DR business in order to take market share Innovate to drive growth in content engagement Diversifying revenue sources Well-positioned to lead in the next computing platform transition 47#48Snap Inc. Appendix#49Snap Inc. Non-GAAP Financial Measures Reconciliation (in thousands, unaudited) Adjusted EBITDA Reconciliation Net income (loss) Add (deduct): Interest income Interest expense Other (income) expense, net Income tax (benefit) expense Depreciation and amortization Stock-based compensation expense Payroll and other tax expense related to stock-based compensation Securities class actions legal charges¹ Reduction in force¹ Lease exit charges¹ Restructuring charges² Adjusted EBITDA³ Free Cash Flow Reconciliation Net cash provided by (used in) operating activities Less: Purchases of property and equipment Free Cash Flow4 $ $ $ $ 2018 (1,255,911) $ (27,228) 3,894 8,248 2,547 91,648 538,211 2018 21,927 Annual 9,884 31,143 (575,637) $ (689,924) $ (120,242) (810,166) $ 2019 (1,033,660) $ (36,042) 24,994 (59,013) 393 87,245 686,013 2019 27,840 100,000 (202,230) $ (304,958) $ (36,478) (341,436) $ Year Ended 2020 (944,839) $ (18,127) 97,228 (14,988) 18,654 86,744 770,182 2020 50,309 45,163 Year Ended $ (167,644) $ (57,832) (225,476) $ 2021 (487,955) $ (5,199) 17,676 (240,175) 13,584 119,141 1,092,135 2021 107,479 616,686 $ 292,880 $ (69,875) 223,005 $ 2022 (1,429,653) (58,597) 21,459 42,529 28,956 186,434 1,353,283 2022 44,213 188,949 377,573 184,614 (129,306) 55,308 ¹ Securities class actions legal charges related to a preliminary agreement to settle the securities class actions that arose following our IPO. Charges recorded are net of amounts directly covered by insurance. These and other charges relating to reduction in force and lease exit charges in prior years are non-recurring and not reflective of underlying trends in our business. 2 Restructuring charges in 2022 were composed primarily of severance and related charges of $97 million, stock-based compensation expense, lease exit and related charges, impairment charges, contract termination charges, and intangible asset amortization. These charges are non-recurring and not reflective of underlying trends in our business. 3 Adjusted EBITDA is a non-GAAP measure, which we define as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. 4 Free Cash Flow is a non-GAAP measure, which we define as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. 49#50Snap Inc.