#1Zumiez O 120-5 23-> zumiez 95 Gabby ZUTEZ ZUTE Moreno ZUJEME ZENIE ZIEL 31.8 PRIMITIVE RIDER NICK TUCKER -- wwwwwww wwwssecaddesssssssssssss VANS FREE RENT FOR 1 YEAR R www 63,355 S GESTS001 FORWARD #I SALESPERSON gabriella 95 34 15 ME ANET ادان BANDIE 954 GRAB CRAB Zumiez#2Zumiez Inc. Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995 Our presentation includes, and our response to various questions may include, forward-looking statements about the Company's revenues and earnings and about our future plans and objectives. Any such statements are subject to risks and uncertainties that could cause the actual results and the implementation of the Company's plans and operations to vary materially. These risks are discussed in the Company's latest annual and quarterly reports on Form 10-K and 10-Q as filed with the Securities and Exchange Commission and available at www.sec.gov. 20 umiez#3● ● ● • Unique, broad and relevant selection of emerging, growth and trending brands and styles ● Zumiez - An Attractive & Unique Lifestyle Retailer Global specialty retailer of lifestyle apparel, footwear, equipment and accessories Well-defined brand position focusing on the 12-24 year old demographic with customers equally split between the 15-18 year old and 18-22 year old groups ● Distinctive culture and integrated marketing based on a passion for the lifestyle 690 total stores; 654 in North America and 36 internationally; primarily mall based Omni-channel platforms operating under Zumiez (US and Canada), Blue Tomato (Europe) and Fast Times (Australia) trade names. zumiez#4Video 20 umiez#5The Zumiez Competitive Advantage Unique Culture and Unique Brand CULTURE - Empowered employees passionate for lifestyle; supportive organization that embraces competition and rewards success • GROWTH - Provide opportunity; attract, retain and promote high quality employees; all regional and district managers started in our stores UNIQUENESS-Trend-right assortment of apparel, footwear, accessories and hard goods with a best-in-class sales team • ZUMIEZ UNIVERSITY - Intense focus on employee and management training; prioritize sales and leadership 20 umiez#6Product 2016 Sales 2015 Sales 2014 Sales 2013 Sales Mix Category Mix Mix Mix Men's Apparel Accessories 20% Footwear Distinctive merchandise mix led by men's apparel, accessories, and footwear Junior's Apparel 37% 18% Hardgoods 12% 13% 34% 20% 19% 14% 13% 34% 20% 19% 14% 13% 34% 19% 22% 12% 13% Extensive merchandise mix drives sales as trends move across and within categories ● In 2016 we launched over 100 new brands which is consistent with each of the last five years and how we expect to bring uniqueness to the business going forward No third party brand represented over 7.3% of sales in 2016; brands continue to move in and out of top 20 in annual sales • Strategic use of private label merchandise zumiez#7Deep-rooted Culture and Distinctive Customer Experience Attract employees who identify with the lifestyle ● ● ● Provide a unique customer experience through passion for the lifestyle Comprehensive training with focus on sales and leadership Empower sales leadership to make educated business decisions Competitive; reward for success; promote from within 20 umiez#8● ● Strategy Drive comparable sales gains through full-price/full-margin selling strategies Open productive new stores in markets where we are under-penetrated Optimize store footprint and omni-channel presence with a focus on trade- area sales and profitability. Localized, integrated selling platform across all channels through which our customer wants to interact with us Strategy focused on empowering the consumer and sales teams to maximize returns zumiez