Snap Inc Investor Presentation Deck
Snap Inc.
Significant DAU and ARPU Opportunities
North America is critical to growing revenue in the near and medium term - and we have a long runway ahead of us.
DAU²
199M
100M
11 Years Old
$33
North America¹
AVERAGE REVENUE PER USER³
19 Years Old
$277
Comparison is illustrative, as each company calculates daily active users differently.
¹Snap Inc. includes the US, Canada, Mexico, the Caribbean, and Central America. Facebook includes the US and Canada only.
2 Snap Inc. internal data Q4 2022, as compared to publicly reported Facebook data Q4 2022. We define a daily active user (DAU) as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. Facebook defines DAUs based on user activity only
on Facebook and Messenger and not on the Company's other products.
3 Snap Inc. internal data Q1 2022-Q4 2022 as compared to publicly reported Facebook data for Q1 2022-Q4 2022. We define average revenue per user (ARPU) as quarterly revenue divided by the average DAUS. Facebook's ARPU is calculated as quarterly revenue divided by the average DAUS.
ARPU is presented as annual ARPU, calculated as the sum of each reported quarterly ARPU. See Snap. Inc. public filings with the SEC.
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