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Effective Investment Promotion Strategy

EFFECTIVE INVESTMENT PROMOTION STRATEGY: TEN COMPONENTS 1 Strategic objectives 2 Benchmarking and image building strategies 3 Markets and sector strategies 4 Investor targeting and lead generation 5 Marketing and promotion 6 Product development 7 Budgets and resource allocation 8 9 10 Organization of resources - Key Performance Indicators (KPIs) – 3 years - Action plan – 1 year UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific
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