Corporate Bond Portfolio and Investment Analysis
AIA Thailand: Clear Market Leader, Consistent Execution
Market-Leading Differentiated Agency
Financial Adviser (FA) Programme
AIA Thailand VONB ($m)
327
Leading Premier Agency
256
1H22
+28%
1H23
#1 Agency
40% market share(1)
#1 MDRT
in Thailand since IPO
FA VONB
2.2x
ALA
Scale
+18% FA headcount 1H23 vs 1H19
Productivity
+49% ANP per agent 1H23 vs 1H19
Enhanced Mix
1H 19
1H23
#1 IC Licensed
65% of total industry agents (2)
% of
Agency
VONB
26%
35%
>90% VONB in 1H23
from Traditional Protection and Unit-linked(3)
Product Proposition: Integrated Unit-linked with Protection Riders
98% ANP
#1 Rider
51% agency market share(1)
from regular premium sales(3)
#1
Market Share
in 1 H23 (¹)
+27%
Agency
VONB
+29%
Partnership
VONB
#1 Unit-linked
84% agency market share(1)
Notes: VONB comparative is shown on a constant exchange rate basis
(1)
(2)
(3)
Source: The Thai Life Assurance Association, as of Jun 2023 based on 1H23 ANP
Number of investment consultant licensed agents as of Jun 2023; Source: The Securities and Exchange Commission
AIA Thailand total VONB from traditional protection and unit-linked; regular premium sales as percentage of total ANP in 1H23
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