Zillow Housing Super App Expansion
Zillow 'Housing Super App' Expands Adjacent Services and
Creates New Seller Services
Zillow captures only a small portion (~$4,100¹) of transaction spend today, largely linked to buyer referrals
PRE-APPROVAL
RENT
IMMERSIVE
SHOPPING
IN-PERSON TOURING
wwwZillow
Super App
Landlord
Chestnut
Agent
Loan
Officer
BUY
$$$
FINANCE
SELL
Revenue per customer
transaction opportunities
$3,000
Buyer Referrals²
$9,000
Mortgages³
$3,000
Seller Services²
$2,000
Closing Services4
CURRENT
HOME
PERSONALIZED
SEARCH & FIND
Closer
PAYMENTS
9
1. Please see the appendix slides for important information about this operating metric.
2. Calculated as median home price of existing residential homes sold of $366,400 reported by the National Association of REALTORS® multiplied by Zillow Group's estimated referral fee.
3. Calculated as total mortgage origination revenue generated by Zillow Home Loans in 2021 divided by the number of loans originated by Zillow Home Loans in 2021 per internal Zillow Group data.
4. Calculated as total Zillow Closing Services revenue in 2021 divided by the total number of title transactions in 2021 per internal Zillow Group data.
NEW
HOME
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