The TOMRA Transformation Journey
GROWTH IN GLOBAL FOOD DEMAND WILL SPUR
INVESTMENTS IN AUTOMATION
*BEST HELIUS
CASEN SORTER
TOMRA
CUIDADO
Drivers and trends
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Increasing food consumption in emerging
markets, more mid-class consumers
Industry focus on increased productivity and
reducing costs through automation & quality
control
Higher quality demands from the consumers
Stricter regulations from governments
concerning food safety, health & traceability
Shift towards packaged convenience food and
fast food
Risk of claims & recalls
Social media snowball effect (Twitter,
Facebook, etc.)
Globalization of brands and sourcing set up
Scarcity & expense of (seasonal) manual labor
Consolidation in the retail and processing
sectors
Adoption of technology in emerging markets
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