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HARLEY-DAVIDSON STRATEGY slide image

HARLEY-DAVIDSON STRATEGY

SELE Mission More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Vision Building our legend and leading through innovation, evolution and emotion. = Ambition Harley-Davidson as the most desirable motorcycle & lifestyle brand in the world, building upon a 119-year history and leading Motorcycle Culture into the future. 4
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