Effective Investment Promotion Strategy
IMAGE BUILDING STRATEGY
■ The strategy is used to reach your target audiences and
convey your messages, as well as for forming the basis of
your public relations plan
■ Some key elements of an image building strategy:
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Marketing theme: Unique Selling Proposition (USP)
Target messages and promotion materials to investors
Continually develop public relations materials
Use a broad spectrum of media to convey the message
Build and develop media contacts
Work to position the local IPA as the best source of information
(credibility building) for the media on investment related issues
Work to position the head of the local IPA as a regular spokesperson
for the organization
UNITED NATIONS
ESCAP
Economic and Social Commission for Asia and the Pacific
United Nations Economic and Social Commission for Asia and the PacificView entire presentation