Investor Presentation
VLNⓇ HAS MASSIVE GLOBAL MARKET OPPORTUNITY
"Although 34% of people
trying to quit smoking
use pharmaceutical aids,
most are not successful."
John P. Pierce,
PhD, Professor Emeritus at UC
San Diego School of Medicine4
$ 853B
Global Tobacco
Market 2020¹
$717B
~70%
Of adult cigarette
smokers want to quit²
Other¹
Combustible Cigarettes
<10%
Of adult smokers
successfully quit²
0%
1. Foundation for a Smoke Free World; https://www.smokefreeworld.org/wp-content/uploads/2021/12/Global%20Trends%20in%20Nicotine%20Report%20December%202021.pdf.
2.
https://www.hhs.gov/sites/default/files/2020-cessation-sgr-consumer-guide.pdf.
3. Chaiton, Michael; Diemert, Lori, et al. “Estimating the number of quit attempts it takes to quit smoking successfully in a longitudinal cohort of smokers." Jun. 2016.
4.
https://acsjournals.onlinelibrary.wiley.com/doi/pdf/10.1002/cncr.31388#:~:text=Although%2034%25%20of%20people%20trying, Medicine%20and%20Moores%20Cancer%20Center.
16%
Combustible cigarettes account for about 85%
of the global tobacco market¹
50%
22ND CENTURY GROUP
84%
100%
~30
Average number of quit
attempts before success³
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