KASIKORNBANK Cyber Security and Financial Services Update
K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Growth Strategy: Reimagine Commercial & Consumer Lending
■To increase consumer credit customer and support SME business with better asset quality
To offer lending services with reasonable pricing to customers to include everyone in society
Strategy
Penetrate Consumer Credit
Expand our credit portfolio through secured loan to minimize
risk and selectively acquire unsecured-loan customer focusing
on fraud detection and credit monitoring. Up- and cross-sell to
capture more revenues from potential existing customers and
promptly manage at-risk customers.
Support SME Business
Promote business growth and ensure the long-term success of
our SME customers by fostering the development of "healthy"
SME customers and expediting assistance for those in a
vulnerable state to maximize their recovery.
Leverage CBS relationship
Remain competitive by "explore-and-seize" new business
opportunities and supporting the transition into a low-carbon
business model.
Note: CBS Corporate Business Segment
Key Achievements in 9M23
New-to-KBank Credit Customers
•
•
309K newly acquired credit customers
Bt52bn new booking amount in 1H23 (51% of total new booking)
from New-to-KBank credit customers
Self-apply channel on K PLUS for unsecured credit
•
1.45 millions applications/month including both commercial and
consumer products
Bt110bn new booking amount from existing customers
Bt13bn new booking for "Green"
Bt1bn new booking with partners
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K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Growth Strategy: Democratize Investment & Insurance
(848)
To create long-term sustainable wealth empowerment to our customers throughout their wealth cycle
Aspiration to grow wealth AUM and to acquire new investment and insurance customers
Strategy
Key Achievements in 9M23
5.7% YTD Mutual Fund AUM Growth (Bt49bn). Higher than 2.8%
industry growth. Main driver is Term Fund sales volume beneficial from
attractive government bond yield.
Comprehensive Product Offerings
。 IPO private equity and term fund to capture market
opportunity.
。 Core-Satellite has rolled out to customers.
o Launched Varieties of Affordable Insurance matching needs
of each customer segment
Sale & Service Model Enhancement with Digital
Technology Enablement
。 Strengthening RM capability with wealth specialist.
。 Developing digital wealth app for integrated product
suites with advisory contents and holistic portfolio.
K-Wealth Brand Strengthening
o Top of mind in Wealth Management.
。 Market alert advisory content to customers.
o Gain/Loss alert recommendation.
.
•
product to enhance returns while coping with the volatile market
118% YTD AUM Growth of Multi Asset/Balanced Fund - our core
Launched Bancassurance - Legacy 99/1, 99/5, 99/10 for legacy
planning to address High-Net-Worth & Affluent customer needs
Launched Bancassurance - Critical illness online for Middle
Income customer addressing their needs - to can get cash back when
there is no claim
More than 90% of New Mutual Fund customers from K PLUS
⚫ 37% YoY Growth of Mutual Fund Digital Sale Volume (Bt17bn),
mainly from low-risk products
Regularly engage customer digitally through
weekly K-Wealth Outlook view, K-Wealth Flash
Update, and K-Wealth Investment Tips
C
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