Ulta Beauty Investor Day Presentation Deck

Large Addressable Beauty Market $44 Billion Salon Services Market $96 Billion U.S. Market Hair Care Services 44% Nail Salons 3% Hair Care 10% Source: 2009A data from Euromonitor (May 2010) and IBIS World (April 2010). Other includes: oral care, bath and shower, deodorants and other toiletries. Other (1) 18% Skin Care 10% Cosmetics 9% Fragrance 6% ULTA BEAUTY $52 Billion Beauty Products Market ULTA Is the ONLY Retailer That Offers Products and Services Across ALL Segments of the Beauty Market 6

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