Braze Results Presentation Deck
Operating Metrics - Definitions
Number of Customers: We define a customer as the separate and distinct, ultimate parent-level entity that has an active subscription with us to use
our products. A single organization could have multiple distinct contracting divisions or subsidiaries, all of which together would be considered a
single customer.
Dollar-based Net Retention Rate: We calculate our dollar-based net retention rate as of a period end by starting with the ARR from a cohort of
customers as of 12 months prior to such period-end (the Prior Period ARR). We then calculate the ARR from the same cohort of customers as of the
end of the current period (the Current Period ARR). Current Period ARR includes any expansion and is net of contraction or attrition over the last 12
months, but excludes ARR from new customers in the current period. We then divide the total Current Period ARR by the total Prior Period ARR to
arrive at the point-in-time dollar-based net retention rate. We then calculate the weighted average point-in-time dollar-based net retention rates as
of the last day of each month in the current trailing 12-month period to arrive at the dollar-based net retention rate.
Annual Recurring Revenue (ARR): We define ARR as the annualized value of customer subscription contracts, including certain premium
professional services that are subject to contractual subscription terms, as of the measurement date, assuming any contract that expires during the
next 12 months is renewed on its existing terms (including contracts for which we are negotiating a renewal). Our calculation of ARR is not adjusted
for the impact of any known or projected future events (such as customer cancellations, expansion or contraction of existing customers
relationships or price increases or decreases) that may cause any such contract not to be renewed on its existing terms.
Remaining Performance Obligations: The transaction price allocated to remaining performance obligations represents amounts under non-
cancelable contracts expected to be recognized as revenue in future periods, and may be influenced by several factors, including seasonality, the
timing of renewals, the timing of service delivery and contract terms. Unbilled portions of the remaining performance obligation are subject to
future economic risks including bankruptcies, regulatory changes and other market factors.
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