Indian Dairy Market Overview
Ghee Market (Butter Oil/Cooking Oil/Clarified Butter)
India's Ghee Market Size (in US$ Million)
Key Highlights
PARAG
Ideas for a new day
20,403
17,985
15,791
+16.0%
13,836
10,582
8,030
6,030
4,463
3,075
2007
2009
2011
2013
2015
2017
2018
2019E
2020E
Organized vs Unorganized Sales
15.0%
15.0%
16.0%
17.0%
18.0%
20.0%
20.0%
21.0% 21.0%
85.0%
85.0%
84.0%
83.0%
82.0% 80.0% 80.0%
79.0%
79.0%
2007
2009
2011
2013
2015
2017
2018
2019E
2020E
Organised
Unorganised
Source: IMARC Report
1US$ = INR 67
• Ghee is traditionally used as cooking oil in Indian
households
It is the 2nd largest category in the Indian dairy
industry after Liquid Milk
The organized market is currently 20% of total,
and is growing rapidly at a CAGR of 17%
Parag is present in the "Cow Ghee" category and
are not only pioneers of the category but also the
most sought after brand in the segment
• The Cow Ghee segment is growing faster than the
overall Ghee market and has higher margins
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