Harley-Davidson Investor Discussion
WHAT WE ACHIEVED WITH THE REWIRE AND HARDWIRE
HDMC Revenue1
($ millions)
$4,969
$4,573
$4,888
$4,504
$3,233
2018
2019
2020
2021
2022
HDMC Operating Margin²
8.5%
6.3%
2018
2019
-3.4%
2020
13.9%
10.6%
2021
2022
-
Restructured the Company
Simplified the portfolio & footprint
-
Reduced reliance on promotions and
discounts
-
Emphasized cost efficiency
Returned $418M to shareholders in 20223
1 HDMC Revenue and Operating Income excludes LiveWire results for 2020-2022. HDMC historical results for 2020 and later have been updated retrospectively to exclude LiveWire results.
2 HDMC restructuring expense/(benefit) (in millions) was $(0.5), $2.7, $119.1, $32.4 and $93.4 in 2022, 2021, 2020, 2019 and 2018, respectively.
3 Returned $418M to shareholders in 2022, in the form of $93.4M in dividends and $324.5M in share repurchase.
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