We have made significant progress across product roadmap priorities with exciting new
developments to come
Our Roadmap: The 4 C's of DraftKings' Consumer Product Strategy
Control
Content
Connectivity
Customer
Experience
DraftKings will control its own destiny across every consumer product it operates by owning
and operating all of its own core technology
DraftKings will offer the broadest possible suite of content across any real-money-gaming
platform in the U.S.
DraftKings will create an integrated ecosystem of consumer experiences, powered by
proprietary data & marketing tech
DraftKings will create a fun, exciting and personalized experience by creating products that
anticipate and respond to our customers' behaviors
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