RBC Business Segments and Market Strategy
Strong deposit growth
RBC
Leveraging the strength of our distribution channels and successful deposit
initiatives to drive growth
Gaining Canadian market share
■ Initiated successful strategies to grow relationship
deposit base
☐
Leveraging our Wealth Management network with
targeted strategies and product development
■ Canadian relationship deposits continue to grow at
a faster pace than the market
■ Between October 2010 and September 2015, our
share of the Canadian personal deposit market
has grown from 18.7% to 20.1% (1)
Average Balances ($B CAD)
170
RBC Canadian Deposits
($BN)
150
130
110
90
00
Cdn Personal Deposits
70
Cdn Business Deposits
50
5.94%
CAGR
8.96%
CAGR
Leveraging our international reach
■ Strong deposit growth in our International Wealth
Management and Canadian Banking platforms
Appendix
30
Jan-07
Sep-08
Jun-10
Mar-12
Dec-13
Sep-15
HISA (2)
RBC Relationship Deposits
Advisory Channel Deposits (3)
Other Personal Deposits
Business Deposits
Total Deposits
($BN)
Jan 2014
Jan 2016
$27
$30
$23
$34
$150
$172
$172
$242
$371
$478
(1) Canadian deposit market share is based on Canadian Banking personal deposits and Wealth Management advisory channel deposits. Source: OSFI (M4 report).
(2) High Interest Savings Account; Includes CAD and USD deposits.
(3) Sourced largely from RBC Wealth Management network.
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