Flutter Investor Day Presentation Deck
...and excellent customer values from strong retention...
...while strong customer retention is
driving revenue growth in year 2²
Average return on CPA investment (ROI)¹
of 1.2x by end of year 1...
($x)
Marketing spend to acquire customers
■Cumulative gross profit from acquired customers
Acquisition
quarter
Flutter
$1.2X
Q1
Q2
Q3
Q4
Revenue Yr 1 post-
acquisition quarter
+11%
Revenue Yr 2 post-
acquisition quarter
1 Return on investment (ROI) is the average gross profit generated from customers divided by their average CPA. Analysis of 1 year
returns is based on the spending patterns of all FanDuel sportsbook/gaming customers acquired pre June 30 2020.
2 Analysis of 2 year returns is based on the spending patterns of all FanDuel sportsbook/gaming customers acquired pre June 30 2019.
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