Content Expansion and Diversification Strategy

Consumption Key Revenue Drivers With Focus Starting On Consumption... Drivers Accelerating Consumption Web/App/ Connected TV Users Geography Engagement Content Livestreaming Average Global MAUS Total Annual Minutes Watched (1) | Scale 31M (2) 69B (3) Advertising (load / CPM) 6M 6B 1M 1B Monetization Subscription / Tipping 2019 2020 2021 Future YTD Run- Rate Licensing Users / Engagement (1) Estimate based on bandwidth consumption. (2) Represents average across 9 month period from January 2021 - September 2021. (3) Represents average across 9 month period from January 2021 - September 2021, multiplied by 12 to calculate run-rate for the whole year. 24

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