Indian Dairy Market Overview

Our Strategy for Value Creation Increase Operational Efficiencies Leverage in-house technological, R&D capabilities to: ☐ Maintain strict operational controls ◉ Enhance customer services levels Develop customised systems & processes Operational Efficiencies Strengthen Our Brands ☐ Enhance brand recall through strategic branding initiatives ☐ Increase Ad spend on diverse channels including television, newsprint, digital media Increase Milk Procurement - ☐ ☐ Strengthening existing farmer relations Offer quality & quantity based incentives Set up new collection centres & reach new districts To add 75 new bulk coolers, 100 automated collection systems Brands Health & Nutrition PARAG Ideas for a new day Focus on Health & Nutrition Introduce healthy & nutritious product variants like ☐ ■ Whey protein powder for mass consumption and in different formats Colostrum products - as daily supplements High protein, low fat cheese products Increase Value-added Product Portfolio ◉ Offer wider range of farm-to home products under 'Pride of Cows' Focus on health & nutritional aspect in developing premium products Sell whey protein directly to consumers in the form of a branded product ■ Value- added Product ◉ PARAG Ideas for a new day Milk Procurement Product Reach Enhance Product Reach ☐ Strengthen distributor & stockists base to achieve higher retail penetration ☐ Introduce low unit price products in Tier III cities ◉ Identify specific states and regions in India to increase sales volumes 23

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