Snap Inc Results Presentation Deck
Average Daily Active Users (DAU)
(in millions, unaudited)
GLOBAL
347
Q2'22
EUROPE²
86
363
Q2'22
Q3'22
88
375
Q3'22
Q4'22
92
+ 12%
Q4'22
383
Q1'23
+ 7%
93
397
Q1'23
Q2'23
94
406
Q2'23
Q3'23
95
NORTH AMERICA¹
99
Q2'22
REST OF WORLD
162
100
Q3'22
Q2'22
175
Q3'22
100
GLOBAL DAU INCREASED 43 MILLION, OR 12%, YOY
Q4'22
183
+ 1%
Q4'22
100
Q1'23
Q3'23
We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of
days in that quarter.
'North America includes Mexico, the Caribbean, and Central America.
2Europe includes Russia and Turkey.
Numbers throughout presentation may not foot due to rounding.
+ 21%
190
101
Q1'23
Q2'23
202
101
Q2'23
Q3'23
211
Q3'23
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