KASIKORNBANK Financial Overview
5
K
EXCELLENCE
KOC and MSS Capabilities Highlights
Key Benefits from KOC
No. of product holdings for Retail Customer Portfolio Increases
Old Definition
Contacted either in 2009 or 2010
Contacted both in 2009 and 2010
New*
4.25
4.34
Overall Retail Customer Porfolio
4.14
4.10
4
3.81
3.86
3,31
3
2.52 2.64
2.17
3.00 3.08
2.82 2.86 2.86
3.20
3.04
2.80
2
2.23 2.48
2.66
2.69
1
0
Jun09 Dec09 Jun10 Dec10 Jun11 Dec11 Dec11 Dec12*
*In 2012, the Average Product
Holding calculation is adjusted
in all eight customer segments
to align with our better
understanding of customer
behavior; 2011 number were
restated for comparison
purposes
Key Benefits from MSS and Lead & Referral
New Branch Sales & Service Rollout Completed
800 (No. of Branch)
768
600
600
427
400
253
200
2
5 29
0
822 824 824 865 877
Key Achievement:
Branch roll-out complete 100%
(Since March 2012)
2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13
Volume & Amount of SME Lead Referrals Continue to Increase
80,000
Y2011 impacted
by flood disaster
Y2012 sharp rise
reflected MSS
branch roll-out
completion since
March 2012, and low
90.668
(+239%)
28.143
40,000
9.997
26.736
6,798 (-5%)
43.602
(+541%)
(-32%)
■ Volume (Leads)
Amount (Bt mn)
2010
2011
2012
base in 2011
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Long-term strategic positioning
Developing a constructive and harmonious corporate
culture and new IT platform providing unique tools to
support our customer-centric strategy; overcoming IT
obstacles makes KBank a leader among peers
Progress and Benefits
■Acquiring and building unique business and IT
capabilities creates thoroughly integrated sales and
service IT platforms across all channels, generating
revenue and keeping KBank ahead of peers
■New Sales & Service System creates faster customer
responsiveness and a consistent customer
experience across channels. Integrated with KOC
capabilities, the new MSS system increases
campaign execution effectiveness through the branch
platform; increases lead creation, cross-selling, and
up-selling; results in better campaign response rates;
and increases product holdings and sales per
customer
บริการทุกระดับประทับใจ
K
EXCELLENCE
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
KBank: Risk and Credit Management
35
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