Global Footprint and Product Solutions Expansion
Our Business Model
$
EFFICIENT CREATOR
ACQUISITION
Our seamless user experience attracts
creators to our platform organically, with
over 95% of creators signing themselves
up for Eventbrite in 2017.
POWERFUL
RETENTION
When creators enjoy success on
Eventbrite, they continue to use our
platform. In 2017, our retention rate was
100%.(1)
COST ADVANTAGE IN
OPERATIONS
Our highly-automated, cloud-based
platform allows us to manage our
operating and support costs, freeing up
capital and other resources to dedicate to
enhancing our platform and growing our
business.
LOTS OF WAYS
TO GROW
We believe there are many opportunities
for growth in the fragmented event
management market, and we have
designed our business model and
platform to take advantage of these
opportunities by ensuring we can support
the addition of new event categories and
countries for ticketing, as well as new
revenue-generating solutions beyond
ticketing.
(1) To obtain our retention rate, we determine (i) the gross ticket fees generated by all creators in the year prior to the year of measurement (Prior Year Gross Ticket Fees) and (ii)
the gross ticket fees those creators generated in the applicable year of measurement (Measurement Year Gross Ticket Fees). We calculate our retention rate for a measurement
year by dividing the Measurement Year Gross Ticket Fees by the Prior Year Gross Ticket Fees. We calculate retention rate on an annual basis only.
eventbrite Confidential & Proprietary
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