Capital First Strategy, Loan Growth and Profitability Trends
Section 3: Product Offering (Assets) - Credit Card launched in January 2021
INDUSTRY
Multiple Fees (Annual/
Over Limit)
Charges for spending
over limit
IDFC FIRST Bank Credit
Cards
Lifetime Free
(No Annual Fees ever)
A Credit Card, like no other
Customer friendly card launched by the Bank, keeping in line with the ethos of
Classic
FIRST
No Charges for spends upto
10%*
FIRST
always customer first.
FIRST
Millennia
VISA
Platinum
FIRST
Millennia
VISA
Platinum
Static and high interest
rates (36% to 48% APR)
(since last 30 years)
Complicated Reward
Points with T&Cs and
Rewards expiry date
Dynamic Interest Rate
(9% to 36% APR) $
Up to 10X reward points.
Unlimited earn. No expiry.
In-store and online
redemption
Interest-Free Cash
Withdrawal (up to next
IDFC FIRST
Interest on ATM cash
withdrawal from Day 1
billing cycle or 48 days,
whichever is earlier)
Wealth
FIRST
Select
IDFC FIRST
IDFC FIRST Bank Family
Lifetime free
Credit Card
10X
Super Rewarding
Program
ล
VISA
Signature
Super Saver Interest
Rate (% APR Starting
from 9%)
''
Interest Free Cash
Withdrawal
(up to next billing
cycle or 48 days,
whichever is earlier)
*This is usually inadvertent by customers as a customer friendly measure. Bank will intimate the customers if their spends are going above limit to avoid any charges incurred by them.
$Customer rates depending on algorithm, factoring in credentials, relationship with the bank and many other parameters
Section 3: Product Offering
21
IDFC FIRST
BankView entire presentation