Touring and Market Expansion
Our Strategy is Working: Early Test Markets Nearly 2x Share in 2 Years
Market share gains in our early test markets demonstrate opportunity as we roll out more Enhanced Markets in 2024
Significant Growth in Customer Transaction
Share in Mature Enhanced Markets...
...and We Are Driving Revenue Share Gains in
Additional Enhanced Markets as We Expand²
Trailing Twelve-Month Transaction Revenue / TTV
(Atlanta, Denver, Phoenix, Raleigh)
+80%
vs. Q1'22
Atlanta
Customer
Transaction Share¹
6.0 Bps
5.5 Bps
+90%
5.0 Bps
vs. Q1'22
4.5 Bps
4.0 Bps
3.5 Bps
Phoenix
Customer
Transaction Share
3.0 Bps
2.5 Bps
2.0 Bps
Q1'22
Q2'22
Q3'22
Q4'22
Q1'23
Q2'23
Q3'23
Q4'23
1. See appendix slides for important information about these operating metrics.
+50% increase in 2023
Jan-23
Feb-23
Mar-23
Apr-23
May-23
Jun-23
Jul-23
Aug-23
Sep-23
2. This graph illustrates, for each period presented, the twelve months trailing estimated Premier Agent and Zillow Home Loans revenue in the Atlanta, Denver, Phoenix and Raleigh markets divided by the
aggregate total transaction value for those markets, as measured by Zillow Group's internal data, during the same period.
14
Oct-23
Nov-23
Dec-23
ZILLOW GROUPView entire presentation