Zillow Housing Super App Expansion
Strong Engagement and Significant Transaction Opportunity
~25% of actual U.S. home buyers reached out to connect with Zillow in 2021
7
12.2M
Total customer transactions
for 6.1M existing home sales¹
Current engagement
✓ ~67% of U.S. home buyers use Zillow today²
6.1M
Buyside customer transactions¹
4.1M
Actual buyers shopped
using Zillow²
1.4M
Actual buyers sought
a Zillow Premier Agent³
"360K
Customer
Transactions4
Current connections
~25% of actual U.S. home buyers reached out to
connect with Zillow in 20213
Current customer transactions
✓ ~5% of buyer customer transactions in 20215
✓ ~3% of all buyer and seller transactions in 2021
1.12.2M represents both buy- and sell-side transactions for the estimated 6.1M home transactions in 2021 per National
Association of REALTORS®
2. Internal estimate derived from the annual number of home sales in 2021 per National Association of REALTORS® and
Zillow Group internal data and estimates.
3. Estimated from Zillow Group internal data.
4. Please see the appendix slides for important information about this operating metric.
5. Represents the estimated % of buy-side transactions in 2021 that are Customer Transactions. Please see the appendix
slides for the definition of "Customer Transactions."
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