BAT Results Presentation Deck

Velo: Continued International leadership* Velo Volume Share Across Key Markets** (80% of Industry Revenue) Norway 7.2% USA 1.6% H 1Q22 2022 3Q22 4Q22 Quarterly average share of Modern Oral Share of Total Oral 4.9% 1.4% 58.9% 9.6% Sweden 57.6% 12.4% 1Q22 2022 3Q224Q22 Quarterly average share of Modern Oral Share of Total Oral 63.3% 20.1% 63.5% 22.5% || 1Q22 2022 3Q224022 Quarterly average share of Modern Oral Share of Total Oral 93.8% 87.2% Denmark 91.4% 86.7% 1022 2022 3Q224022 Quarterly average share of Modern Oral Share of Total Oral 92.1% 60.1% BAT *** A BETTER TOMORROW Switzerland 93.6% 66.1% 1022 2022 3Q22 4Q22 Quarterly average share of Modern Oral Share of Total Oral Volume Share Leader in 15 European markets * Top 4 of 5 Modern Oral markets: Sweden, Denmark, Norway and Switzerland. ** Velo is volume share leader in 4 of the international top 5 (i.e. excluding the US). Volume share of Modern Oral category and volume share of total oral category - monthly average of quarter share FY22. US - Marlin, Sweden - Nielsen, Denmark - Nielsen, Norway - Nielsen, Switzerland - Scan Data (excl. SPAR, Top CC & Alligro). See Appendix A3. *** See Appendix A3. 57

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