DraftKings Investor Day Presentation Deck

100 As a result, payback periods are shortening Projected Customer Payback Periods(1) Less than 3 Years Ir. 2022 Cohort Approximately 2.3 Years 2021 Cohort 2023 Cohort (1) Customer payback periods refers to the amount of time required to generate cumulative Adj. Gross Profit that is equal to the upfront external marketing spend associated with customer acquisition. For this analysis, we are only including customers who are new to OSB and iGaming and who did not previously participate with DraftKings on DFS. | 29

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