Hydrafacial Investor Conference Presentation Deck
POWERFUL FLYWHEEL DESIGNED TO DRIVE COMPETITIVE
POSITIONING
E
GROWING
DELIVERY SYSTEMS
D
FAVORABLE
SPA/CLINIC
ECONOMICS
BEAUTYHEALTH"
C
PASSIONATE
AESTHETICIANS
A
DIFFERENTIATED
OFFERING
Source: Third party research 2019 reflecting pre-COVID conditions
B
ENGAGED
CONSUMERS
A Differentiated offering to build brand
B Strong base of engaged consumers to fuel growth
50-60% Millennials (vs. ~40% of facial users), a highly engaged
demo
U
D
●
●
Technologically advanced offering with high consumer and provider
engagement
Customization/Personalization to skin concern
Passionate aesthetician community to recommend HydraFacial
Avid social discussion; 5x more aesthetician posts than competitors
Aestheticians actively recommending (80 NPS; 45% of users learned
about HydraFacial from their provider)
Aestheticians make ~20% more than from a traditional facial
●
15% of users get 4+ HydraFacial treatments in a given year
40 NPS (vs. 5-15 NPS for other skincare brands used by our
customers)
.
Favorable spa/clinic economics to increase HydraFacial share
Payback of delivery system in ~5 months
E Growing installed base to fund new investments
As HydraFacial grows, investing in training to expand upon
aesthetician loyalty
Investing in targeted S&M investments to create deeply loved brand
and R&D efforts to improve offering/create innovative products
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