Pershing Square Activist Presentation Deck
Coffee is a Secularly Attractive Category
Within total coffee, premium products are outgrowing traditional offerings
and away-from-home is gaining share from at-home
OCCASIONS ARE RAPIDLY EXPANDING
OUTSIDE OF THE MORNING
Past-week penetration of coffee at time of day
BREAKFAST
MORNING
PO
LUNCH
87% 80% -7pts
36% 41% 5 pts
15% 18% 3 pts
DINNER
ER 19%26% 7pts
Source: Keurig Dr. Pepper investor day, March 20, 2018.
COFFEE HAS BECOME A MAINSTREAM
BEVERAGE OF CHOICE FOR TEENS
Coffee and soft drink incidence among
13-18 year olds, past-day penetration
COFFEE
21%
45%
2014
SOFT DRINKS
37%
42%
2017
13
HEALTH AND WELLNESS TAILWIND
The New York Times
Coffee May Protect
Against Cancer,
W.H.O. Concludes
TIME
3 Reasons Why Coffee
Is So Good For YouView entire presentation