BuzzFeed Investor Day Presentation Deck
TASTY'S
BRAINTRUST
ACCELERATES
CREATORS'
INFLUENCE.
Backed by the publishing power of Tasty
from ideation, format development, and
content distribution, creators are able to
access a shared eager-to-cook audience
that pays off in stronger content
performance on every channel.
Reach & Engagement Superboost
The same creator content sees a
2x+ lift in reach and engagement
when posted on Tasty channels.¹
Stardom-level Growth
Tasty Residents increased
their audiences, growing their
followers by up to 50%.³
Instant Series Adoption
Tasty formats + creator break the
internet! Series led to 110x views
than standard creator content.²
Source: BuzzFeed Social Data vs. Creator Channel Data; January 2023; 2 Potatoes 100 Ways Average Views vs. Jeri's Tasty Video Average Views; January 2023; 3 BuzzFeed Social Data vs. Creator Channel Data; January 2023View entire presentation