Hubspot Investor Day Presentation Deck

Strong Customer Retention Improvements Net Revenue Retention Customer Dollar Retention 100% Low to mid 80's 2017 110%+ High 80's H1 2021 Dotted lines are illustrative and not to scale See definition for Customer Dollar Retention and Net Revenue Retention in appendix. I 100% → 110%+ Customer Dollar Retention Improvements Deeper customer usage Higher product NPS Longer contract commitments Net Revenue Retention Drivers Starter → Professional upgrades Professional →→ Enterprise upgrades Sales seat expansion Multi-Hub adoption ●

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