Snap Inc Results Presentation Deck

Quarterly Revenue by Geography (in millions, unaudited) North America¹ North America Europe Rest of World Europe² $39 Q1'16 $36 $3 $0 Rest of World $72 Q2'16 $65 $6 $0 $128 Q3'16 $115 $12 $2 $166 Q4'16 $145 $15 $6 $150 Q1'17 $129 $13 $8 Numbers may not foot due to rounding. Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU. ¹North America includes Mexico and the Caribbean. ²Europe includes Russia and Turkey.

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