Hubspot Investor Day Presentation Deck

GAAP to Non-GAAP Reconciliation Loss from Operations Loss from operations Stock-based compensation Amortization of acquired intangible assets Acquisition related expenses Non-GAAP (loss) income from operations $ '000s 2017 (40,136) 47,317 103 1,266 8,550 % of Revenues -11% 13% 0% 0% 2% $ '000s 2018 (48,258) 76,261 1,394 2,696 32,093 % of Revenues -9% 15% 0% 1% 6% $ '000s (46,991) 97,754 3,201 909 54,873 2019 % of Revenues -7% 14% 0% 0% 8% 2020 % of $ '000s Revenues (50,828) 121,488 2,419 1,832 74,911 -6% 14% 0% 0% 8% Forecast 2021 % of $'000s Revenues (53,066) 157,720 1,330 2,016 108,000 -4% 12% 0% 0% 9% 29

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