Snap Inc Results Presentation Deck

Business Highlights - Monetization • We announced two new products focused on e-commerce advertisers to enhance our e-commerce offering ahead of the holiday season: o Product Catalogs, which allow advertisers to upload their standard product catalog, a format utilized broadly by other ad platforms, and quickly generate a product catalog in the form of a Story Ad. o Collection Ads, which give users the ability to interact with four products in a single Snap Ad, rathe than swiping up to a single product/category. Wish, eBay, and Guess, who were all part of the initial testing group for Collection Ads, saw significantly higher engagement rates compared to typical Snap Ads. eBay's engagement rate, for example, was five times higher. • We brought Commercials to our self-serve platform. Commercials are our 6-second, non-skippable ad that appears only within premium content, including 12 new Snap Original Shows. • The Snap Pixel, which helps advertisers measure the cross-device impact of their campaigns continued to see impressive growth with over 230 million purchase events in Q3, up from 70 million in Q2. • Our Snapchat Show "Fashion Five Ways" included our first ever shoppable brand integration within a Show on Snapchat. This campaign helped the Adidas Falcon sneaker to sell out. • We expanded the availability of goal-based bidding for conversions to all advertisers and introduced new automated audience creation capabilities for the Snap Pixel, allowing advertisers to automatically generate audiences on various events measured by the Snap Pixel. • We expanded augmented reality marketing, and have added 'attachments' to our self-serve augmented reality buying tools, which means lower funnel goals such as App Installs can be driven directly from augmented reality. • We started connecting the insights we share with advertisers with actions they can take in Ad Manager. This month, we added the ability to build re-engagement audiences off of foot traffic data, meaning advertisers can engage audiences who have visited their retail locations. FOCUSED ON GROWING AD REVENUE, NUMBER OF ADVERTISERS, AND IMPROVING OPTIMIZATION LO 5

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