Braze Investor Presentation Deck

22 Customer Contract Components & Revenue Recognition Model Messaging Volume-based purchases for channels such as Email, SMS, WhatsApp and Content Cards Monthly Active User Note: As of the quarter ended July 31, 2023 Monthly number of end users interacting with the brand's website or app Platform The Braze Platform including Canvas, mobile and web push and in-app notifications, customer success & support entitlements 5 Add-ons Premium features such as Al-driven predictive analytics & data management Professional Services - Subscription fees are are principally based on upfront commitments for messaging volumes, monthly active users, platform access, support, and add-on solutions - Majority of contracts are billed annually upfront, with revenue recognized ratably over the life of the contract - Contracts cannot be cancelled or downsized during the contract term; contracts may upsized or renewed prior to the end - Dollar weighted contract length of approximately two years across Braze's customer base - Overages typically represent less than 1% of revenue the term Onboarding and other premium recurring services braze

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