Flutter Investor Day Presentation Deck slide image

Flutter Investor Day Presentation Deck

FanDuel scaling rapidly with attractive CPAs... >2.2m sportsbook and gaming customers acquired to date # of online states¹ 2018 1 Flutter 2019 4 2020 8 H1 2021 10 ● ● Gap between CPA and expected lifetime value of customers is key - Low cost per acquisition (CPA) contributing to compelling customer economics Our expectations on lifetime values have increased due to: - CPA²: $291 - Better overall customer retention Product advantages driving higher sports margins Greater cross-sell to gaming ¹ Number of states live at the end of each period. 2 CPA is FanDuel's cost per acquisition and represents total media and digital marketing spend per acquired customer. 27
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