Pershing Square Activist Presentation Deck
Actions to Address U.S. SSS Weakness
Management has announced a series of actions to reinvigorate U.S. SSS
growth over the next several years
Focus on premium product innovation and new boutique store concepts
▪ New store concepts (Roastery and Reserve) provide Starbucks with a brand halo
and pipeline of premium product innovation to compete with high-end, independent
boutiques
New product innovation further differentiates Starbucks from low-cost coffee players
Increased store labor and rollout of improved mobile order & pay app
should reduce traffic congestion at peak times
■ Improved labor scheduling model to increase store labor at peak times
Mobile order & pay app will more accurately reflect estimated wait times and provide
text message notification
Innovation in healthier cold beverages and food
New rollout of all-natural Teavana shaken iced teas
Focus on cold coffee platforms (cold foam, cold espresso, cold brew, nitro)
Rollout of freshly-prepared Mercato food platform
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