Bed Bath & Beyond Results Presentation Deck
COMMERCIAL UPDATE
capitalizing on digital demand
• Increased investments in search, paid social and affiliate marketing
to reach new customers online
Focused attention on website, modernizing the look, feel and voice
to align more closely with new branding
• Built out more robust reporting to identify inventory challenges, and
stood up working teams to pivot in real time
Incorporated key learnings about customer behavior through detailed
site metrics from partners like Pinterest to optimize merchandising
and messaging
• Engaged new and current customers through digital marketing,
and delivered on promise by accelerating the rollout of BOPIS
and Curbside delivery
Customers responded to categories that make it easy to feel at home,
particularly in the areas of Kitchen, Bed, Baby, Home Cleaning and
Outdoor
BED BATH & BEYOND
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