Harley-Davidson Investor Discussion

PILLAR 5: INTEGRATED CUSTOMER EXPERIENCE INVESTMENT IN OUR DEALERSHIP EXPERIENCE NEARLY $2B expected investment by U.S. dealers over 10 years (2021-2030) to upgrade and modernize facilities - Strengthen the representation of the brand Welcome all riders and non-riders Provide digitally enabled integrated sales processes Build the Harley-Davidson community Energize riders 20% of U.S. network committed to the program Opportunity for Harley-Davidson and dealers to invest in further optimizing network to drive desirability in key markets while maintaining national coverage ABC CITY HARLEY-DAVIDSON = 14

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