Content Expansion and Diversification Strategy
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Rumble's traffic growth, engagement, and monetization depend upon effective operation within and compatibility with operating
systems, networks, devices, web browsers and standards, including mobile operating systems, networks, and standards that it does
not control.
Users are increasingly using mobile devices to access content within digital media and adjacent businesses, and if Rumble
is unsuccessful in attracting new users to its mobile offerings and expanding the capabilities of its content and other
offerings with respect to its mobile platforms, Rumble's revenues could decline.
Rumble relies on its existing content providers, and on the recruiting of new content providers, and the loss of a material
portion of its existing content providers, or its failure to recruit new providers, may materially harm its business and results of
operations.
Rumble's business depends on continued and unimpeded access to its content and services on the Internet. If Rumble or those who
engage with its content experience disruptions in Internet service, or if Internet service providers are able to block, degrade or charge
for access to Rumble's content and services, Rumble could incur additional expenses and the loss of traffic and advertisers.
Rumble derives a material portion of its revenue from advertising and its relationships with a small number of key advertising
networks, the loss of which could materially harm its results of operations.
New technologies have been developed that are able to block certain online advertisements or impair Rumble's ability to
serve advertising, which could harm its operating results.
Rumble faces significant market competition, and if Rumble is unable to compete effectively with its competitors for traffic and
advertising spend, its business and operating results could be harmed.
Rumble's future business activities may revolve around a small number of key customer relationships, the disruption of which
could harm its operating results.
Changes to Rumble's existing content and services could fail to attract traffic and advertisers or fail to generate revenue.
Rumble depends on third-party vendors, including internet service providers, advertising networks, and data centers, to provide
core services.
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