Y2021 Financial Targets
K
KASIKORNTHAI
KBank: Strategy
บริการทุกระดับประทับใจ
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
K
KASIKORNTHAI
Performance
ธนาคารกสิกรไทย
开泰银行 KASIKORN BANK
■Success is driven by continuous growth in number of customers and K PLUS users; highest
Net Promoter Score among banks in Thailand
Number of Customers* (mn)
K+
K PLUS Users and Transactions** (mn)
14,516
21
21
15,000
8,477
9,133
10,000
6,960
10
5,188
3,052
14.4
12.1
13.4
5,000
1,646
10.0
15.7
7:3
4:6
0
0
2016
2017
2018
2019
2020
1H20
1H21
Total Users
Number of Transactions (RHS)
255
17.7
20
18.3
(+3.4%)
16.0
16.5
15.0
13.9
15
10
5
2505
15
2016
2017
2018
2019
2020
1Q21
* Customers in Retail Business account for 93%, SME Business 7%, and Corporate
Business less than 1% of customer portfolio
** Active users defined as minimum of 1 Login per month; 75% active users as of 1H21
Net Promoter Score (NPS)***
(#1 among Banks in Thailand)
40
35
35
30
30
25
2019
2020
*** NPS Study 2020 surveyed by The Nielsen Company during August to September 2020,
measuring the willingness of customers to recommend a company's products or services to others
บริการทุกระดับประทับใจ
22
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