Pharma Update
New customer engagement model driving future growth
Integrated customer experience and greater agility
How we are changing
Impact we see today
Roche
experts
Roche Primary
Point of Contact
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2000
CO
Empowered teams organized around local healthcare markets, with
accountability for the whole portfolio
1
Successful uptake of new products (e.g. Vabysmo)
2
Increased P&L flexibility
3
Flexibility in resource deployment to higher impact
channels (e.g. digital patient support)
•
Improved customer experiences and partnerships with a reduced
number of broader and more impactful roles
4
Positive customer feedback
• Delivering coordinated, personalized experiences through all channels
P&L=Profit and loss
Roche
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