2020 Economic Outlook
Personal & Commercial Banking - Canadian Banking
Solid Volume Growth ($ millions) (1)
Superior Cross-Sell Ability
Percent of clients with transaction accounts, investments and
borrowing products (2)
396
375
364
343
326
393
417
440
459
431
2017
2018
2019
Q1/19
■Deposits
Q1/20
■Loans and Acceptances
#1 or #2 Market Share in All Key Categories (3)
18%
RBC
12%
Peer Average
Continue to Improve Our Efficiency Ratio (9)
Product
Market
share
Rank
Personal Lending (4)
23.9%
1
Peer
Personal Core Deposits + GICs
19.8%
2
47.7%
46.9%
Average (10)
46.4%
Credit Cards (5)
28.1%
1
Long-Term Mutual Funds (6)
32.1%
1
43.2%
42.5%
Business Loans ($0-$25MM)(7)
41.8%
26.9%
1
41.3%
RBC
Business Deposits (8)
25.1%
1
2017
2018
2019
Q1/2020
(1) Based on average balances. (2) Canadian Financial Monitor by Ipsos - 18,000 Canadian individuals - data based on Financial Group results for the 12-month period ending October 2019; Cross-sell calculation methodology has been updated from previous quarters
since Q2/19.TFSA is considered an Investment. Peers include BMO, BNS, CIBC and TD. (3) Market share is calculated using most current data available from OSFI (M4), Investment Funds Institute of Canada (IFIC) and Canadian Bankers Association (CBA), and is at
October 2019 and August 2019 except where noted. Market share is of total Chartered Banks except where noted. (4) Personal Lending market share of 6 banks (RBC, BMO, BNS, CIBC, TD and NA) and includes residential mortgages (excl. acquired portfolios) and
personal loans as at August 2019, excludes Credit Cards. (5) Credit cards market share is based on 6 banks (RBC, BMO, BNS, CIBC, TD and NA) as at August 2019. (6) Long-term mutual fund market share is compared to 7 banks (RBC, BMO, BNS, CIBC, TD, NA, and
HSBC) and is at October 2019. (7) Business Loans market share is of 6 Chartered Banks (RBC, BMO, BNS, CIBC, TD and NA) on a quarterly basis and is as of June 2019. (8) Business Deposits market share excludes Fixed Term, Government and Deposit Taking
Institution balances. (9) Effective Q4/2017, service fees and other costs incurred in association with certain commissions and fees earned are presented on a gross basis in non-interest expense. Comparative amounts have been reclassified to conform with this
presentation. (10) Peers include BMO, BNS, CIBC and TD; 2016 through 2019 reflects annual numbers.
12 BUSINESS SEGMENTS
RBCView entire presentation