IDFC FIRST Bank Merger and Financial Overview
Management Commentary 4/4
Management
Commentary
Our Customer First Approach: We are built on the foundation of customer-first principles. We believe in being transparent and
not in billing the customer fees or charges in small bits and pennies through fine-prints. For instance, unlike common market
practice in India and elsewhere, we do not charge non-home branch charges, SMS update fees, IMPS fees, etc. We were the
first universal bank to offer monthly interest credit for savings accounts. In credit cards, we were the first bank to introduce
low, dynamic pricing, zero interest rate on cash withdrawal till billing date, lifetime Free credit cards, easy online redemption of
rewards points, and so on. Similarly, in every product we launch, whether current accounts, fleet cards or wealth management,
we are bringing something new and customer-first special to the market. Thus, there are a large number of "customer firsts"
we have introduced to the industry. On the lending side, we are attractively priced like regular mainstream banks.
Contemporary Technologies: The bank continues to invest in laying a strong, modular and contemporary technology
architecture that will help the bank to simultaneously enable efficiency, resilience, and growth. Our newly launched mobile app
based on these technologies is top rated and provides several unique services and experiences to our customers. The Bank
continues to strengthen its superior capabilities of predictive analytics in the area of credit underwriting, portfolio
management, collection strategy, fraud risk mitigation and other such areas.
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IDFC FIRST
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