Indian Dairy Market Overview

Cheese Market India's Cheese Market Size (in US$ Million) I PARAG Ideas for a new day 328 +25.3% 263 204 164 134 54 69 85 106 410 513 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Cheese - Value Market Share 7.0% 7.0% 9.0% 35.0% 42.0% ■ Amul ■ Parag Milk Foods ■ Britannia ■ Dynamix ■ Others Key Highlights Cheese is one of the fastest growing segments among dairy products in India Rise in food service outlets and changing food habits are major drivers Earlier, the cheese market in India was dominated by block cheese, slices and cubes • Through innovation Parag has achieved a leadership position with a 1/3 rd market share Parag dominates the Institutional & HoReCa segment Maharashtra is the biggest market for cheese consumption, followed by Gujarat, Delhi, Tamil Nadu and Uttar Pradesh Source: IMARC Report 1US$ = INR 67 37

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