The TOMRA Transformation Journey
Recycled content requirements complement deposit
return systems
lili
Content requirements raise and
stabilize a key funding stream
for the DRS: commodity value
Market values for recycled material
are volatile, making investment in
collection/recycling risky
Lack of a stable market leads
to a lack of supply for high-quality
recycled material
EU Single-Use Plastics Directive targets for plastic beverage bottles
Collection targets for plastic beverage bottles
Targets for recycled content in plastic beverage bottles
2025
2029
77%
90%
Collected containers
DRSS ensure containers consumed in a
region are collected for recycling
TOMRA
Unrecovered containers
2025*
25%
2030*
30%
Recycled content
■ Virgin plastic
* 2025 target for PET beverage bottles only. 2030 target for all plastic beverage bottles.
E
Recycled content requirements ensure new
bottles are made from recycled material
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