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FOR A WORLD LEADER IN SPORTS GOODS, FASHION AND LIFESTYLE PRODUCTS
WHY REINVENT?
Ambition to quadruple
their e-commerce
revenue in 4 years.
They leveraged every
consumer touchpoint
to create insights
which shape
experiences that are
premium, connected
and personalized.
18
Experience
Assure
Insight
Client
Digital
Journey
Accelerate
Innovate
HOW WE DID IT
WHAT WE ACHIEVED
>35%
Repeat buyer rate
MMM
TTT
2X market share growth in the
•
•
•
Conceptualized "Consumer
Genome" by bringing
together 5000+ consumer
attributes combinations
Single consumer view
through platform agnostic
eCommerce
Conceptualize and
accelerate implementation
of new Digital capabilities
across markets including
insights, campaigns, CRM
and omni-channel
commerce
largest market
67% NPS improvement
<30 mins
for segmentation of any
marketing campaign using
consumer genome concept
80% savings in delivery time
50% savings in shipping cost
Infosys
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